How to put your future in the palm of someone’s hand.
Why are business cards important?
Think business cards as a mobile, one-dimensional version of yourself. An effective card is arguably the most valuable marketing tool you can have in building a business. A business card creates and makes a statement about who you are and how you conduct your business. A business card is
- An image builder
- A first powerful impression that can judge you positively or negatively
- A conveyer yo your personality
- A unique insight into what you stand for
- A reflection of your soul in business
- A visual and representation of you
What should I put on my business card?
- Include all your contact information : name, company, address, phone, fax, e-mail, webpage, if you have one
- Include your logo, and be consistent with yours stationery and other printed materials
- Use color stock or color ink. Gold or silver accents add an elegant touch
- Use the back for your mission statement or testimonials
- Use the back for a brief biography or product description
What are some business card don’ts?
- If you have any contact change, don’t cross them out and write the new ones by hand. Print new cards
- Don’t even think about putting a sticker over the outdated information. Get new cards. It’s your image we’re talking about
- Don’t use neon card stock. It’s too hard to read the print
- Use thicker letter rather than fine, skinny letters
- Don’t use all capital letters, they are too difficult to read
- Don’t use too many typefaces. The space is too small variety
- Don’t use script or such fancy fonts, the image is less professional
Note : If you travel or do business overseas, have cards printed in both languages. Be careful with the translation. Words in one culture don’t always mean the same in another. Avoid socially unacceptable errors.
(Source: Print’s Best Letterhead & Business Cards, R.C Publication Staff)