- Raise question. You have to be alert, inquiring and creative. You will find new experience every day
- Similarity is not for sale. The value of a product depends on the dissimilarities from your competitors
- Establish a brand name with multiple images. Brand image, product image, consumer image, associative image
- Apply the right means of disseminating information. Focus on profit, rather than on sale ; on the real consumption, rather than market share ; and on future market, rather than brand awareness
- You must give more reasons for the consumers to buy. You need them to return to you to buy more frequently with more expensive price
- Market locally. You must give them personal interest. Global brand is resulted form many prominent local brands
- Define your market segment and identify the most profitable target market
- It is easier to improve rather than to widen and change the behaviour
- Make sure that each of your staff understand your strategy, direction and business goals and let them do in their own way
- Choose the best professional, rather than the best organization chart you have
- Apply reward and punishment system
- Choose the right advertising agency and pay according to the accountable business results
- You need to have a sense of urgency and work enthusiastically. If not what’s the use of getting up early?
(Source : Sergio Zyman, The End of Marketing as we know it)