Key tips to ensure that your organization is market-focused, rather than selling-focused

  • Marketing is not a department. It is an ethos that pervades the whole organization, so that proper training and internal marketing are crucial
  • Always look at issues from the customer perspective
  • Keeping customers is easier than winning new ones
  • Prepare a plan, follow it and follow it up. Prove it with action, not words
  • Get help where it adds value
  • Remember the CVP (Customer Value Proposition)

V isibile satisfaction to your customer
A nalyze the market, so you understand the dynamics
L ook at your competitors and beat them
U understand the real needs of your customer
E qualize value

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