Marketing

Key tips to ensure that your organization is market-focused, rather than selling-focused

Marketing is not a department. It is an ethos that pervades the whole organization, so that proper training and internal marketing are crucial Always look at issues from the customer perspective Keeping customers is easier than winning new ones Prepare a plan, follow it and follow it up. Prove it with action, not words Get …

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Principles of New Marketing (Continuation)

Similarities cannot sell. The value of your product/service depends on its differences with that of your competitor’s and your services to your customers Make your product according to the elements of image: brand image, product image, customer’s image, associate’s image Apply proper strategy: focus on profit, not volume ; on real consumption, not on market …

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Common Errors When Dealing with the Competition

In the era of open market, marketing intelligence is more than necessary.Have you observed why some market leaders are no longer leading in their business? Here are some common errors when they are dealing with competitors. Under or overestimating the reactions of your competitors Thinking that, because you have a strong business, competitors are not …

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Marketing vs Selling

The aim of marketing is to make selling superfluous (Peter Drucker) The performance of business activities that direct the flow of goods and services from producer to consumer of user (American Marketing Association) Getting the right goods, to the right people, in the right place, at the right time, at the right price, with the …

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Principles of New Marketing Continuation to EGA briefings Issue No 4

Raise question. You have to be alert, inquiring and creative. You will find new experience every day Similarity is not for sale. The value of a product depends on the dissimilarities from your competitors Establish a brand name with multiple images. Brand image, product image, consumer image, associative image Apply the right means of disseminating …

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Corporate Image Management as a Marketing Discipline

The corporate image needs to be planned, monitored and managed, just like any other strategic activity of the organization. Unfortunately, in many cases the corporate image is rarely planned and almost never managed. This may result from the primary thinking that the corporate image was to be created by design consultants. After several years, the …

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Rules of Networking

Personal networking:A direct marketing technique. It is accepted as the most effective of the job search methods. Many job seekers and others who are looking for opportunities are using this method. Experts advise targeting to focus on the best probable sources of job leads. They no longer recommend ‘stranger’ as a prospective candidate until he …

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