Marketing

The formal study of marketing has focused on an evolving range of marketing sectors over the past few decades. In 1950’s, marketing interest was merely focused on consumer goods. In 1960’s, increased attention started toward industrial markets. In 1970’s considerable academic efforts was placed on the area of non-profit or societal marketing. In 1980’s more …

Customer Relationship Marketing Read More »

A challenge to brand loyaltyIn a new paradigm, there are nothing more myths such as ‘brand loyalty’ customers. Since people care more for quality of product and efficiency of spending, marketing communication should be more strategic than it used to be. The 12 marketing communication tools (word of mouth – advertising – public relations – sales …

The Trend Towards Marketing PR Read More »

Similarities cannot sell. The value of your product/service depends on its differences with that of your competitor’s and your services to your customers Make your product according to the elements of image: brand image, product image, customer’s image, associate’s image Apply proper strategy: focus on profit, not volume ; on real consumption, not on market …

Principles of New Marketing (Continuation) Read More »

In the era of open market, marketing intelligence is more than necessary.Have you observed why some market leaders are no longer leading in their business? Here are some common errors when they are dealing with competitors. Under or overestimating the reactions of your competitors Thinking that, because you have a strong business, competitors are not …

Common Errors When Dealing with the Competition Read More »

The aim of marketing is to make selling superfluous (Peter Drucker) The performance of business activities that direct the flow of goods and services from producer to consumer of user (American Marketing Association) Getting the right goods, to the right people, in the right place, at the right time, at the right price, with the …

Marketing vs Selling Read More »

How to put your future in the palm of someone’s hand. Why are business cards important? Think business cards as a mobile, one-dimensional version of yourself. An effective card is arguably the most valuable marketing tool you can have in building a business. A business card creates and makes a statement about who you are …

Traditional Business Card Read More »

Raise question. You have to be alert, inquiring and creative. You will find new experience every day Similarity is not for sale. The value of a product depends on the dissimilarities from your competitors Establish a brand name with multiple images. Brand image, product image, consumer image, associative image Apply the right means of disseminating …

Principles of New Marketing Continuation to EGA briefings Issue No 4 Read More »

The corporate image needs to be planned, monitored and managed, just like any other strategic activity of the organization. Unfortunately, in many cases the corporate image is rarely planned and almost never managed. This may result from the primary thinking that the corporate image was to be created by design consultants. After several years, the …

Corporate Image Management as a Marketing Discipline Read More »

Personal networking:A direct marketing technique. It is accepted as the most effective of the job search methods. Many job seekers and others who are looking for opportunities are using this method. Experts advise targeting to focus on the best probable sources of job leads. They no longer recommend ‘stranger’ as a prospective candidate until he …

Rules of Networking Read More »

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