Marketing vs Selling

  • The aim of marketing is to make selling superfluous (Peter Drucker)
  • The performance of business activities that direct the flow of goods and services from producer to consumer of user (American Marketing Association)
  • Getting the right goods, to the right people, in the right place, at the right time, at the right price, with the right level of communication profitably (Chartered Institute of Marketing, UK)
  • Marketing is different from Selling
Inward lookingOutward looking
Starts with the productStarts with the customer
Shorter time horizonLonger time horizon
Is about revenue this weekAbout profit this year
Focused on one aspect of your serviceThe ethos of the organization

If one has applied the four elements:
Research – Strategy – Planning – Tactics – then the person is dealing with Marketing
If not – he is only a sales person
What are you, anyway?

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