REMARKS FROM THE EDITOR Never has communication been so important to all walks of life as it is today. In global politics, we see communicators in whatever forms he takes, disseminate messages to the worldwide audience, shaping a country’s image, telling about outside of the story in time of crisis. In corporate level, in military
September 1, 2002
The challenge of most public relations practitioners in a major organization is the management of corporate reputation. Reality and corporate reputation are linked. Not even the most skilled PR Professional can create and sustain a good reputation for a bad company. But at one time or another, many PR counselors are indeed asked to work
Only shallow people judge by appearance (Oscar Wilde) If you are still afraid of your superior – you must be a working person. If you are afraid of losing your income – you might be an entrepreneur. But if you are afraid of being sued because you violate code of ethics, then you are entering
Emotional Intelligence – what and how to developEI refers to a learned ability to perceive, understand and express our feelings accurately and to control our emotions so that they work for us, not against us. EI is about Knowing how you and others feel and what to do about it Knowing what feels good and
The aim of marketing is to make selling superfluous (Peter Drucker) The performance of business activities that direct the flow of goods and services from producer to consumer of user (American Marketing Association) Getting the right goods, to the right people, in the right place, at the right time, at the right price, with the
