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Positioning Communication as a Strategic Business Partner

Citadines Sudirman Jakarta | 2025

Invest in professional development for your communication function – building a baseline for strong communications and business skills, integrated approach and specialties.

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Workshop Overview

77% of CCOs stated that perceptions of the role of corporate communication as a strategic business driver changed within their organizations during 2020. 

Some 89% of CCOs said that ‘functional organization’ is a top-five area of internal investment for the coming year.

There is a great need that corporate communication should be more focus on core values and social responsibility where public relations becomes a priority than paid marketing ads or other social media networks. 

Organizations need to adjust to the ever changing societal expectation by applying new concept of corporate communication and strategic public relations in the new trend of post pandemic and its the challenges in anticipating the impact of global economic and political issues

Benefit Attending

  • To give a comprehensive knowledge on how to position and plan communication function as a strategic business partner 
  • To be able to work with senior management in the strategy and operational way in the increasing demand to cope with ESG and sustainable business. 
  • To leverage the knowledge and professional skills in dealing with current trends, challenges and opportunities 

Topics & Schedule

Day 1 | 08.30 – 16.00

  • Strategic Communication Management
  • Communication as a Strategic Business Partner
  • Collaborative Leadership
  • Sustainable Business Development: What PR should Know

Day 2 | 08.30 – 16.00

  • Sustainability Reporting
  • Measurement and Evaluation
  • Best Practice Measurement
  • Call for Action

Recommended for

  • Mid to senior level managers dealing with corporate strategic planning 
  • Practitioners with at least 5 years working experience in a growing industry 
  • Communication practitioners who are in the managerial level of organization management

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INSTRUCTORS

Elizabeth is the only one figure in Indonesia who is consistent in developing public relations as a strategic management function for the last 20 years. She established EGA briefings in 2001, focusing on sharing the conceptual framework, strategies and tips on communication management, public relations as a strategic management function. She initiated Public Relations Week Indonesia in 2005-2014 and International Public Relations Summit since 2012. Among many of her achievements, in 2019, she was nominated to the membership of Arthur W. Page Society, the world’s leading professional association for senior public relations and corporate communications executives and educators. She strongly believes that only by understanding the Management’s perception on the core values of public relations as a strategic management function, thus public relations can work effectively in any organization.
Elizabeth Goenawan Ananto, Ph.D, FIPRA
Elizabeth Goenawan Ananto, Ph.D, FIPRAWorkshop Leader

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A good reputation will increase public trust

EGA briefings is a public relations consulting company founded in 2001, based in Jakarta.

We assist many clients and organizations in developing their potential to stay ahead of their competitors by building and maintaining their reputation with proper strategic communication management through research and trainings.

We believe the key to success of a good reputation is a strategic communication management that involves research, planning, communication and evaluation.
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