The Trend Towards Marketing PR

  1. A challenge to brand loyalty
    In a new paradigm, there are nothing more myths such as ‘brand loyalty’ customers. Since people care more for quality of product and efficiency of spending, marketing communication should be more strategic than it used to be. 
    The 12 marketing communication tools (word of mouth – advertising – public relations – sales promotion – point of purchase – packaging – exhibition – sponsorship – internet – direct marketing – personal selling – corporate identity should be applied strategically)
  2. Fragmentation of media
    With the development of IT, traditional marketing seems to be left behind. For fast moving consumer goods, fragmentation of media has increased the marketing budget significantly, yet
  3. Marketing budget is put under pressure and…
  4. There is a great drive to the maximum efficiency in company budget
    • Find out more info about PR in Marketing Mix – strategy and tactics will be discussed intensively in One day  workshop on June 28th

Leave a Comment

Similar Posts

Scroll to Top
X