REMARKS FROM THE EDITOR Successful leaders develop an entrepreneurial mindset, including the ability to hold on to ideas over time. They don’t necessarily move on them right away, but they don’t forget about them either. Strong leaders learn from failure. If things go wrong, leaders do not call it failure. Typically, they describe what happened
May 1, 2003
A challenge to brand loyaltyIn a new paradigm, there are nothing more myths such as ‘brand loyalty’ customers. Since people care more for quality of product and efficiency of spending, marketing communication should be more strategic than it used to be. The 12 marketing communication tools (word of mouth – advertising – public relations – sales
Rapid change may be ‘normal’ but it can also have severe psychological consequences. Alvin Toffler (1970) argues that the rate of change was out of control, and that society was ‘doomed to a massive adaptional breakdown’. He believed that there is a limit to the amount of change that we can handle. Too much change
Communication through email has been a global business practice since the 1990s. If you communicate through email, there will be no longer international phone bills, there will be no charge for express courier services, no waiting for overseas mails – we don’t have to wait until late at night to call a friend overseas due
Being a leader who develops other leaders demands focus and attitude which are totally different from those who develop followers. Check the differences in the following characteristics. Leaders who develops followers Ask the attention Focus on other weaknesses’ Develop 20% out of those in the lowest level Give equal treatment for the sake of ‘fairness’
If you are true leader, people will follow your steps, wherever you are going It is not a position that makes someone a leader, the leadership is. The essence of power in leadership is the ability to influence others without power If a person does not know what he does not know, he will never
