• Entry-level technician
  • Performs tasks assigned by others
  • Technical & Craft skill needed
    
    Writer – Artist – Desktop Publisher – Photographer – Video Technician – Assistant Editor – Research Assistant – Special Event Assistant

• Technician 2
  • Gathers and disseminates information
  • Responsible for small functions
    Public Affairs Specialist – Public Informations Specialist – Publications Editor – Special Event Coordinator – Account Executive

• Supervisor 1
  • Manages processes, projects and functional units
  • Plans, budgets, schedules, organizes and leads
    Public Relations Supervisor – Public Information Coordinator – Public Affairs Supervisor – Media Relations Supervisor – Senior Editor

• Supervisor 2
  • Supervises organizational units
  • Planning, budgeting, scheduling, organizing, leading, controlling, problem solving
    Public Relations Supervisor – Public Information Supervisor – Public Relations Affairs Supervisor – Media Relations Supervisor – Investor Relations Supervisor

• Manager
  • Responsible for departmental operations and for constituency and issue trend analysis
  • Planning, organizing, leading, controlling, evaluating, problem solving
    Internal Communications Manager – Investor Relations Manager – Marketing Communications Manager – Community Relations Manager

• Director
  • Responsible for departmental level communication and operational planning
  • Constituency and issue trend analysis
  • Planning , organizing, leading, controlling, evaluating, problem solving
    Public Relations Director – Public Affair Director – Corporate Relations Director – V.P Public Relations – V.P Corporate Relations – V.P Public Affairs

(Source : Brett St. Clair, APR, Public Relations World Congress 2000)