Do you really want to know the Career Path in public relations and the scope of responsibility?

  • Entry-level technician
    • Performs tasks assigned by others
    • Technical & Craft skill needed

      Writer – Artist – Desktop Publisher – Photographer – Video Technician – Assistant Editor – Research Assistant – Special Event Assistant
  • Technician 2
    • Gathers and disseminates information
    • Responsible for small functions
      Public Affairs Specialist – Public Informations Specialist – Publications Editor – Special Event Coordinator – Account Executive
  • Supervisor 1
    • Manages processes, projects and functional units
    • Plans, budgets, schedules, organizes and leads
      Public Relations Supervisor – Public Information Coordinator – Public Affairs Supervisor – Media Relations Supervisor – Senior Editor
  • Supervisor 2
    • Supervises organizational units
    • Planning, budgeting, scheduling, organizing, leading, controlling, problem solving
      Public Relations Supervisor – Public Information Supervisor – Public Relations Affairs Supervisor – Media Relations Supervisor – Investor Relations Supervisor
  • Manager
    • Responsible for departmental operations and for constituency and issue trend analysis
    • Planning, organizing, leading, controlling, evaluating, problem solving
      Internal Communications Manager – Investor Relations Manager – Marketing Communications Manager – Community Relations Manager
  • Director
    • Responsible for departmental level communication and operational planning
    • Constituency and issue trend analysis
    • Planning , organizing, leading, controlling, evaluating, problem solving
      Public Relations Director – Public Affair Director – Corporate Relations Director – V.P Public Relations – V.P Corporate Relations – V.P Public Affairs

(Source : Brett St. Clair, APR, Public Relations World Congress 2000)

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