March 1, 2001

REMARKS FROM THE EDITOR A bi-monthly source for promising executives – the prospectives leaders in the future. EGA briefings are aimed at sharing trends, knowledge, strategies and tactics, current issues relating you the communications management development. Each issues is meant to develop the reader’s potential as an individual in the hope that it will inspire

Competing in global economy several trends in business worldwide are identified Shifting from investing in an organization fix to investing in the human capital of the organization Moving away from a structural focus toward a cultural focus Focussing less on work processes and more on developing people and programs that motivate both behavior and performance

Do you want to start your own business? There are many success stories about this, yet one this is certain that success does not seek out the entrepreneur. One common misperception is that most successful persons have a dishonest aspects on their plan On the contrary, a key business success factor that has been identified

How often you do the following: Stop taking risk Be always contented Never deviate from what the founder did Be very strict to the rules Rely totally on textbooks, research and experts Concentrate on your competitors Put yourself – not the consumer – first Solve administrative concerns first Let others do the thinking Rely on

Human resources managers in a global environment require a fundamental shift from traditional administrative personnel manager to intellectual capital management in the way the organizations value work. The forgotten assets are largely intangible and include Human assets – knowledge, skills, creativity and experience Intellectual assets – information, memoranda, illustrations and publications Intellectual property – patents,

The number one factor driving change within an organization is leadership 54 percent of respondent identified leadership (CEO) as the agent of change within the organization In turn, leadership was blamed by 71 percent of participants as the reason a company failed to make its objectives From the result of Watson Wyatt study (1997) on

Just answer honestly the following questions? Do you deserve a raise? Can the organization afford to give you a raise? Are you willing to ask for a raise? Are you prepared to go somewhere if you don’t get one? Who controls your raise?  YOU. Know what you are worth : Skills, experience, years of service,

Entry-level technician Performs tasks assigned by others Technical & Craft skill needed Writer – Artist – Desktop Publisher – Photographer – Video Technician – Assistant Editor – Research Assistant – Special Event Assistant Technician 2 Gathers and disseminates information Responsible for small functionsPublic Affairs Specialist – Public Informations Specialist – Publications Editor – Special Event

All business  functions require communications. That is why communications skill are highly valued by organizations. Check these functions, how often you practice them : Instructing – directing – informing – reporting – disseminating – information – exchanging opinion – generating enthusiasm – resolving conflicts – analyzing situations and problems – motivating – negotiating – selling

Be assertive! Assertive is a process of expressing feelings, asking for legitimate changes, and giving and receiving honest feedback. Assertive people are direct, honest and expressive They feel confident, gain self respect and make others feel valued Here are some stages in assertiveness : Describe the behavior“When you do this …” Express your feelings“ I

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