• Purpose : Be ethically sound, conscience guided, feel good about myself
• Pride : Not need the acceptance of others to feel important. Balanced self-esteem keeps the ego and desire
• Patience : Have a strong belief that things will eventually work out well. Do not expect instant result and be at peace with what comes
• Persistence : Stick to purpose. Be consistent with intentions. Never give up.
• Perspective : Enter each  day quietly and get focus. Listen to inner self and see things more clearly

(Source : Ethics in American Business, K.H. Blanchard)