Public relations dan media disebutkan sebagai satu mata uang logam dengan dua sisi – dengan pengertian, bahwa dalam prakteknya, public relations tidak dapat dipisahkan dengan hubungan dengan media. Membangun hubungan dengan media merupakan hal yang penting bagi bisnis yang bertujuan untuk berkembang melalui strategi dan taktik dari public relations, praktisi public relations profesional melakukan riset […]
Pada tahun 1922, Edwards L. Bernays, menulis sebuah buku yang diberi judul “Crystallizing Public Opinion”. Dalam bukunya dia menyebutkan ‘the new profession of public relations counsel’. Konselor public relations pada saat itu berbeda dengan agen berita dan publicist seperti yang kita kenal sekarang. Konselor public relations dituntut untuk menerapkan etika, profesional dan bertanggung jawab secara
Lihat rekaman dan diskusi Tell the Truth, the whole truth, Nothing but the Truth.Apakah kredo public relations ini dapat dipraktekan secara nyata, karena yang sering terjadi adalah Tell the Truth, but not the whole truth. Bagaimana dengan Reputasi? Reputation is like a shadow of a tree. The real is the tree itself. Reputasi dibangun dari Trust – kepercayaan,
REMARKS FROM THE EDITOR The major objective of business executives is to achieve a better ratio of output to input in each element of business activity, in other words, to make each element more profitable. In many instances, money is only the common denominator or measure of the elements which go into the productivity equation.
REMARKS FROM THE EDITOR Successful leaders develop an entrepreneurial mindset, including the ability to hold on to ideas over time. They don’t necessarily move on them right away, but they don’t forget about them either. Strong leaders learn from failure. If things go wrong, leaders do not call it failure. Typically, they describe what happened
REMARKS FROM THE EDITOR Every board or stop executives with whom the editor has talked or worked has placed a high importance on achieving a good corporate reputation. executives and directors know that a good reputation allows them to attract more capital, gain a higher multiple for their market share, enhance their recruiting efforts, Improve
REMARKS FROM THE EDITOR It has been two years since to EGA briefings – the bi-monthly source for promising executives come to its readers. EGA briefings is aimed at sharing trends, knowledge, strategies and tactics relating to the practice of communications public relations and management issues. Each issue is meant to develop the reader’s potential
REMARKS FROM THE EDITOR Never has communication been so important to all walks of life as it is today. In global politics, we see communicators in whatever forms he takes, disseminate messages to the worldwide audience, shaping a country’s image, telling about outside of the story in time of crisis. In corporate level, in military
REMARKS FROM THE EDITOR In the present era of global communication, more individuals enter the international market, ethical problems are likely to increase. As organizations, their managers and staff deal with their counterparts in different countries, there is a need to understand ethical ways of conduct starting as basic as interpersonal communication skills. Lately, survey
REMARKS FROM THE EDITOR Working smart can be confusing, especially for recent graduate or young professionals. As we progress in our career, we discover that we will need to handle ambiguous situations constantly. The nature and scope of our responsibilities, how to interact effectively with colleagues, how to get things done, decide how much risk