Raise question. You have to be alert, inquiring and creative. You will find new experience every day Similarity is not for sale. The value of a product depends on the dissimilarities from your competitors Establish a brand name with multiple images. Brand image, product image, consumer image, associative image Apply the right means of disseminating
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To know how to do a work is the success of a worker. To tell others about anything is the success of a teacher. To inspire other people how to do the work is the success of management. But to do the three things together is the accomplishment of a true leader A successful human
Most people find confrontation difficult. Yet we know that sometimes confrontation is needed to clarify some issue that might potentially raise unnecessary conflicts If you don’t like the word ‘confrontation’. We need to clarify some issue rather than making confrontation with an individualTen Tips to effective confrontation Do it private, not in public Do it
Building Careers. A career is a lifelong process sequence of related jobs and experiences. As companies have downsized and employed more knowledge workers, new types of careers and career development have become more common The globalization of business, the rapidly changing environment and downsizing of organizations have called for new types of careers. Companies more
REMARKS FROM THE EDITOR Against the backdrop of ‘change’ at the individual, organizational and societal level is an evolution of the training provision required to meet conflicting interests. Employers and employees want to fully return on their investment, with the former, particularly if they are ‘footing the bill’ seeking added value and bottom-line results. In
The Golden World Awards for Excellence in Public Relations, GWA, has attracted a huge number of entries from around the world since the competition started in 1990. Many corporations, state institutions, associations and consultancy firms have realised the value of benchmarking their public relations. Activities against case studies from colleagues in other countries. As a
The corporate image needs to be planned, monitored and managed, just like any other strategic activity of the organization. Unfortunately, in many cases the corporate image is rarely planned and almost never managed. This may result from the primary thinking that the corporate image was to be created by design consultants. After several years, the
By speaking English, no matter how loud you can speak, how hard you convince your audience, you are not what you think you are. A world class manager is a manager who makes change, not someone who is influenced by change. A world class manager is the one who plans for changes, who combines a
Working in or observing public relations and advertising are as close as most people get into seeing the techniques of promotion. Parallels with personal promotion, public relations in the narrow scope, and advertising are effective means of promoting a product or service. Objectives for your self-promotion could include any of the following : Getting in
Leadership is thought to be the agent of change within the organization. Leadership is also blamed as the reason for company failure to meet its objectives What is the Challenge of Leadership in the 21st CenturyThere is a growing demand for leadership quality and work performance. Why do good performers leave and bad ones stay?
