The practice of public relations has undergone dramatic changes in the past few years due to the development of internet-driven technology. Globalization of worldwide markets and organizational restructuring are two major influences on the practice of public relations as a profession. Public relations practitioners are no longer merely doing technical things to disseminate information from […]
The Bulletin
REMARKS FROM THE EDITOR There are many ways to Rome, that’s the old saying. In today’s competitive environments, we have wider opportunities to expand our career ideas. We are the ones who control our own future. Do you know how great you can be? What your potential is? Each of us creates a mental framework
Why are some able to set goals and attain them while others drift through life, tapped in dead-end jobs and get pension in an unfavorable environment? Self confidence – usually makes the difference, rather than ‘money’ as most people say. Pessimist explain life’s events as permanent (these things always happen to me), pervasive (everything is
Grunig’s Four Models of Public Relations Model Objectives and characteristics Press agentry/publicity Designed to produce favorable publicity, especially in the mass media. It uses persuasion and manipulation to influence audience to behave as the organization desires. Public information Disseminates relatively objective information through mass media and controlled media. It uses press release and other one-way
REMARKS FROM THE EDITOR People do not pay attention to what You know, unless they know how you care for others, then You can ask them to do something for you. People give responses if someone is sincere. It does not mean that You give something. It really means that You have your personal interests
Suppose you are an office employee, in whatever level you are assigned, you will be running the risk of losing your job if you do not follow the trends and do not consider that self investment is necessary to keep up with the tremendous change in office routines. To be in demand Office support staff
People do not pay attention on what You know, unless they know how You careFor others. Communication your care to others, then you can ask them to do something for you. People give response if someone is sincere. It does not mean that you give something. It really means that you have your personal
Human resources managers in a global environment requires a fundamental shift from traditional administrative personnel manager to intellectual capital management in the way the organization value work. The forgotten assets are largest intangible and include Human assets – knowledge, skills, creativity and experience Intellectual assets – information, memoranda, illustrations and publications Structural assets – culture,
Development and human resource empowerment are the two challenges of today’s leadership. There are some methods on how to assess the success of a leader You can predict a leader’s intelligence by looking at the people around him. This is not a matter of IQ, but he believes that a growing successful leader will improve
REMARKS FROM THE EDITOR The major objective of business executives is to achieve a better ratio of output to input in each element of business activity, in other words, to make each element more profitable. In many instances, money is only the common denominator or measure of the elements which go into the productivity equation.