#7 Turning Cost into Investment – EGA briefings

#7 Turning Cost into Investment

May 2021

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#7 Turning Cost into Investment

Lihat rekaman dan diskusi

Is PR a cost or an Investment?

Bagaimana mengukur keberhasilan kinerja PR? Selama ukurannya masih berpedoman kepada hebohnya kegiatan, kliping, media coverage, atau bahkan evaluasi dengan formula AVE – PR kurang dapat meyakinkan efetivitas kegiatan terutama pertanggungjawaban dana yang digunakan.

Bagaimana merubah Biaya menjadi Investasi? Tanpa riset, bagaimana pula Anda bisa mengukur keberhasilan kinerja PR? Merubah biaya menjadi investasi memerlukan praktisi dengan jam terbang. Siapkah Anda menjadi strategic counselor?

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We believe the key to success of a good reputation is a strategic communication management that involves research, planning, communication and evaluation.

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