While the subject of public relations is generally understood to be a management discipline, many top executives in various industries choose either not to identify with it at all. Most of them define PR as a subset of marketing or press relations. Global expansion of industry and commerce has not only brought public relations management […]
Public Relations
A recent Council of Public Relations Firms survey of 300 firms, found that the top 10 US firms had combined revenues of $ 2,974,000 and an 88% market share in 2000. Smaller firms had a larger share of the market than in previous years, not only due to an increase in the number of firms
Some public relations issues taken from the International Public Relations Associations (IPRA) Conference, Global Public Relations Managing Cultural Diversity held in Berlin, 14-17 October 2001 There is tendency to return to indigenous culture There is correlation between economic development and Interpersonal Trust Modernization is not westernization but many different modern cultures (Prof. Samuel Huntington of
The Golden World Awards for Excellence in Public Relations, GWA, has attracted a huge number of entries from around the world since the competition started in 1990. Many corporations, state institutions, associations and consultancy firms have realised the value of benchmarking their public relations. Activities against case studies from colleagues in other countries. As a
Many young people enter public relations careers without really knowing what public relations is and does. The following are ordinary comments when they are asked. I like people, i like to communicate with many different and prominent people I like to appear in public, that makes me popular I like camera, tv, all broadcasting –
Entry-level technician Performs tasks assigned by others Technical & Craft skill needed Writer – Artist – Desktop Publisher – Photographer – Video Technician – Assistant Editor – Research Assistant – Special Event Assistant Technician 2 Gathers and disseminates information Responsible for small functionsPublic Affairs Specialist – Public Informations Specialist – Publications Editor – Special Event
Myth :Public Figure – Someone who like people – celebrity party organizer – artist – glamorous publicity, extensive promotion, dealing with the commercial world and external public only. Reality :Public Relations is dealing with issue management, reputation management, crisis management, engineering of trust, establishing relationship of an organization and its public based on mutual understanding