A challenge to brand loyaltyIn a new paradigm, there are nothing more myths such as ‘brand loyalty’ customers. Since people care more for quality of product and efficiency of spending, marketing communication should be more strategic than it used to be. The 12 marketing communication tools (word of mouth – advertising – public relations – sales […]
The Bulletin
Rapid change may be ‘normal’ but it can also have severe psychological consequences. Alvin Toffler (1970) argues that the rate of change was out of control, and that society was ‘doomed to a massive adaptional breakdown’. He believed that there is a limit to the amount of change that we can handle. Too much change
Communication through email has been a global business practice since the 1990s. If you communicate through email, there will be no longer international phone bills, there will be no charge for express courier services, no waiting for overseas mails – we don’t have to wait until late at night to call a friend overseas due
Being a leader who develops other leaders demands focus and attitude which are totally different from those who develop followers. Check the differences in the following characteristics. Leaders who develops followers Ask the attention Focus on other weaknesses’ Develop 20% out of those in the lowest level Give equal treatment for the sake of ‘fairness’
If you are true leader, people will follow your steps, wherever you are going It is not a position that makes someone a leader, the leadership is. The essence of power in leadership is the ability to influence others without power If a person does not know what he does not know, he will never
REMARKS FROM THE EDITOR Every board or stop executives with whom the editor has talked or worked has placed a high importance on achieving a good corporate reputation. executives and directors know that a good reputation allows them to attract more capital, gain a higher multiple for their market share, enhance their recruiting efforts, Improve
‘If you want to win a man to your cause, first convince him that you are his sincere friend’ – Abraham LincolnHave you ever been in a situation where you meet someone for the first time and after a few minutes talk feel as if you are more like friends than strangers. if you have
Our potential for success in achieving the program objectives depends on the effective working of our team. Since the team is often made up of the group of people, there is a high probability that they have not worked together before. This put an additional burden on you initially to start the process of team
Similarities cannot sell. The value of your product/service depends on its differences with that of your competitor’s and your services to your customers Make your product according to the elements of image: brand image, product image, customer’s image, associate’s image Apply proper strategy: focus on profit, not volume ; on real consumption, not on market
Competent managers are scare. Therefore, organization need to anticipate the adequate number of managers in line with organization development. Management training is not as simple as training a technician or accounting staff; it is a complex process. Here are some of the reviews:Executives are trained and their achievement is measured by so called standard –