Isu di Media Sosial Salah satu tugas PR adalah mengelola isu yang berkembang di media mainstream mengenai sebuah korporasi / lembaga. Bagaimana mengelola isu yang ideal agar tidak menjadi liar atau berkepanjangan muncul di media? Haruskah PR melakukan taktik ‘membungkam media’ dengan menggunakan iklan secara massif agar sebuah issue yang cenderung negatif menerpa perusahaan bias […]
The Bulletin
Perencanaan Program Komunikasi Setiap menjelang akhir tahun, praktisi PR selalu disibukkan dengan perencanaan program komunikasi untuk tahun berikutnya. Apa saja obyektif yang penting diperhatikan bagi departemen PR sebuah korporasi/organisasi dalam merancang program komunikasinya agar lebih efektif dibanding tahun-tahun sebelumnya? Pertama, praktisi PR perlu memahami visi, misi dan tujuan korporasi / organisasi serta strategi pencapaian visi,
Setiap organisasi atau korporasi memiliki begitu banyak stakeholder. Apakah semua stakeholders harus mendapat atensi dari organisasi/korporasi yang bersangkutan? Bagaimana cara yang efektif dalam menentukan prioritas stakeholders yang harus mendapat perhatian? Dimana peran strategic public relations (PR) dalam keikutsertaannya mengelola stakeholder organisasi/korporasi? PR berperan secara strategis untuk melakukan pemetaan semua pihak yang berkepentingan yang berpengaruh terhadap
REMARKS FROM THE EDITOR Last Wednesday, on 20th April – Prof Dr Thoby Mutis, the Rector of Trisakti University launched ‘Change for the Small’ campaign – s social campaign designed to assist the street children in DKI Jakarta. This campaign was the first move toward a series of public education activities ‘PR Week 2005’ –
Boasted by tsunami, the term ‘Corporate Social Responsibility’ or CSR is discussed, argued event debated in different perspectives. What does ‘Corporate Social Responsibility’ really mean anyway? Different organizations have different interpretations on CSR – although there is a common ground as to produce positive impact on society. CSR raised controversial issues. If the arguments against
25. Admit Your Mistakes and Limits26. Take Calculated Risks27. Incorporate Other Aspects of Attitude28. Give the Caller Your Undivided Attention29. Be Consistent and Sincere When Answering the Phone30. Identify Yourself and Your Purpose Up Front When Calling31. Monitor Your Tone of Voice32. Pace Yourself During a Phone Call33. Periodically Summarize What You Hear34. Take Responsibility
Vision – Communication – Persistence – Empowerment & Organization Ability Creative leaders make positive assumptions about human nature They accept that individuals feel a commitment to a decision in proportion to the extent they feel have participated in making it They believe in and use the power of self-fulfilling prophecy They highly value individuality The
If we do more than we are paid, finally we will be paid more than we do How far your achievement in your life does not depend on what happens to you, but on what you did happen to you You will fail if you try to be others what you are going to be.
These words represent personality traits people in the business world find positive and attractive. Review this list and select the words that seem to describe you. A – able, accurate, adept, aggressive, analytical, articulate, attractiveB – bilingual, bright, brilliantC – capable, competent, confident, cooperative, creativeD – dedicated, dependable, detail-oriented, dynamicE – educated, effective, efficient, energetic,
Public relations as a profession is changing rapidly. Globalization of worldwide markets and organizational restructuring are two major influences on the practice of public relations. Practitioners are no longer technicians who shape and distribute the messages from their organizations, they are demanded professionals who shape the relationship of the organization with its various constituents. Public