Keynote Speech

Information Transparency as a Competitive Advantage in Gaining Public Support
Don W. Stacks, Ph.D – Associate Dean of Faculty Support & Creative Support, School of Communication, University of Miami, USA

Plenary Session

Moderator : Troy Pantouw, MA – Corporate Communication Director, Danone Aqua
Commincation as a Strategic Imperative to drive Public Engagement, Transparency and Trust
Mochamad Harun – VP Corporate Communication, PT Pertamina (Persero)
The Impact of Social Meida in Changing Public Behaviour
Arie Nauvel – Senior Manager External Relations, Santos Oil and Gas

Panel of Expert – Session 1

Moderator : Rinaldi Rustam, SE, ME – Head of Department, FE Universitas Trisakti
The Changing Landscape of Indonesian:
Politics
Denny Kailimang, SH, MH – Advisory Board, Partai Demokrat
Economy
Dr. Tulus Tambunan
Center for Industry, SME & Business Competition Studies, Trisakti University
Laws and Ethics
Prof. Dr. Adrianus Meliala – Universitas Indonesia

Panel of Experts – Session 2

Moderator : Djaka Winarso, MSi, MIPRA – DIrector, Socio Komunikasi Indonesia
The Changing Landscape of Indonesian:
Consumer Behavior
Dra. Yanti Sugarda, MA – Director, Polling Centre
Public Relations
Elizabeth Goenawan Ananto, Ph.D, FIPRA
MM Communication, Trisakti University
Media
Arif Budisusilo, MM – Chief Editor, Bisnis Indonesia

Re-vitalizing Public Relations Management in Organization

Elizabeth Goenawan Ananto, Ph.D, FIPRA – MM

Morning Session

Defining the PR concept in Practice: Confusion with Marketing, Publicity and Advertising, Public Affairs. Integrated Marketing Communications, PR Universe and its application in real practice

Organizational settings, Internal PR Department, working relationship with other departments

Building an Effective PR team – recruitment, selection, qualifications, talent scouting

Ethics and Professionalism in PR: Legal environment and conflict resolution using PR approach

Afternoon Session

Managing external Relations: Public Affairs, Government relations and networking opportunities

Handling internal Issue and Crisis Management – resolving internal conflicts, negotiation

Public Relations Planning & Programming – Ad hoc, Program & Campaign planning

Case studies – Simulation Exercise – Group Presentation

Public Relations Research, Measurement and Evaluation

Don W. Stacks, Ph.D – Associate Dean for Faculty Support & Creative Support, School of Communication, University of Miami, USA

Morning Session

The significant role of research as environmental scanning process in planning PR programs

Working relationship between PR objectives and business objectives

Establishing impact on Return on Investment

Case Study

Afternoon Session

Recent methods of PR measurement tools and techniques

Best practices in measurement across platforms traditional media, social media, WOM

Case studies – Simulation Exercise – Group Presentation

Student Forum | 19 July 2011

Lecture

Public Relations is the Agent of Social Change
Elizabeth Goenawan Ananto, Ph.D, FIPRA
MM Communication, Trisakti University
Building Network through Personal Communication
Ricardo Indra, MSi, MIPRA
General Manager Communication and Content, Telkomsel
Social Media as Public Sphere tp accelarate Social Change
Nanda Ivens
Digital Director, IndoPacific Edelman

Campaign Competition

Presentation from
Universitas Al-Azhar Indonesia, Jakarta
Universitas Padjajaran, Bandung
Universitas Gadjah Mada, Yogyakarta

Interactive Discussion

Challenges in Public Affairs
Djaka Winarso, MSi, MIPRA – Director, Socio Komunikasi
Public Relations Perspective Careers
Is Nugroho, MHRM, MIPRA
VP Human Resource & Administration, Kangean Energy Indonesia, Ltd.
A Pratical Road to Professionalism

Academic Forum – Research Reports | 19 July 2011

Morning Session

Moderator : Djaka Winaro, MSi, MIPRA – Director, Socio Komunikasi Indonesia
Metode Penelitian untuk Public Relations Kuantitatif dan Kualitatif Dr. Elvinaro Ardianto, MSi – Padjajaran University, Bandung
The Role of Communications in Organizational Change: Developing and Penetrating New Culture
Dorien Kartikawangi, Dr. – Atma Jaya Catholic University, Jakarta

Dr. Hifni Alifahmi – Universitas Indonesia, Jakarta

Afternoon Session

Moderator : Dr. M. Gunawan Alif – Country Director, New York Festival
Perception Gap Analysis on Media Relations Practices in Indonesia: Public Relations Executives versus Media Editor Perspective
Arif Budisusilo, MM – MM Communication, Trisakti University, Jakarta
Exploring the use of Internet for Symmetrical Communication
I Gusti Ngurah Putra, MA – Gadjah Mada University, Yogyakarta
Indikator Pembentukan Repurasi Perguruan Tinggi
Irmulan Sati T., SH, MSi – Mercu Buana University, Jakarta