Public Relations Excellence Goes Beyond Marketing Function

Keynote Speech
Minister of Communication and Information, Dr. Sofyan Djalil

Exhibition Opening

Session 1

Public Relations Excellence Goes Beyond Marketing Function
Moderator
Elizabeth Goenawan Ananto, FIPRA (TIBS MM Communication)

Good Governance for Gaining Public Support
Maman Budiman* (Vice President, Exxon Mobil Oil Indonesia)

Reputation Management for Public Institution
Miranty Abidin (President Director, Fortune PR)

Legal Strategy in Establishing Institutional Reputationbr> Todung Mulya Lubis*

Anticipating RUU Kebebasan Memperoleh Informasi Publik
Tarman Azzam (Chairman, PWI)

Session 2

Total PR Management in Competitive Era
Moderator
Djaka Winarso (Managing Director, Socio Komunikasi)

Effective PR Management for Business
Eduard Depari (Senior Advisor, PT RGM Indonesia)

PR Role in the Crisis of Public Trust
Is Nugroho (GM HRM, PT Chandra Asri)

The Challenges of Mass Meedia in Information Era
Ahmad Djauhar (Chief Editor, Bisnis Indonesia)

Session 3

Building Our Talent in the Era of Disbelief
Moderator
Radityo Djadjoeri (Mediacare)

Maximizing Communication in Public Insecurity
Parni Hadi (Chairman, RRI)

The Role of Research in Securing Public Trust
Yanti Sugarda (Managing Director, Polling Centre)

Professionalism in PR: Expectation and Reality
Elizabeth Goenawan Ananto, FIPRA (TIBS MM Communication)

Track A

Tools and Techniques in Public Relations:
New Ways to Develop, Tactical Aspects and Career Development in Public Relations

PR Tools and Techniques (1)
Moderator
Ridwan Nyak Baik, MIPRA (Pertamina)

How to Get a Rise in Public Relations
Djaka Winarso (Managing Director, Socio Komunikasi)

How Sponsorship can Enhance Public Relations Awareness
Aselina Trihastuti, MIPRA (Coreline PR)

Stimulating Change in Resistant Organizations
Is Nugroho (GM HRM, PT Chandra Asri)

PR Tools and Techniques (2)

Moderator
Irmulan Sati (Universitas Mercu Buana)

How Major Companies Build Community Support
Ridwan Nyak Baik (Pertamina)

A Cost Effective Tool to Reach Your Audience & Press
M. Gunawan Alif (Editor in Chief, CAKRAM)

Tracking the Impact and Effect of Public Relations
Elizabeth Goenawan Ananto, FIPRA (TIBS MM Communication)

Track B

Managing the Public Relations Function:
Leadership, New Business Development, Client Account Management, Team Building

Managing the PR Function (1)

Moderator
Hifni Alifahmi (Bank Syariah Mandiri)

How to Develop the Mind of Strategist
Siddharta Moersjid (Senior Manager, PT Freeport Indonesia)

From Data to Dialogue: Integrated Approach to Building Reputation
Chadd McLisky (IndoPacific Reputation Management Consultant)

Building New Thingking in Public Relations
Elizabeth Goenawan Ananto, FIPRA (TIBS MM Communication)

Managing the PR Function (2)

Moderator
Setio Budi (Universitas Atma Jaya Yogyakarta)

Establishing God Governance through Public Relations
Rusli Simanjuntak (President, Perhumas)

Planning & Implementing Integrated Communcation
Silih Agung Wasesa (Managing Partner, AsiaPR)

Designing a Program to Achieve Behavior Change
Aminuddin* (Corporate Secretary, PT Astra International)

Getting Global Reputation Through Excellent Public Relations Programs IPRA Indonesia Awards & Grand Final Debate.

IPRA Indonesia Awards & Grand Final Debate.

IPRA Indonesia Awards are open to
organizations, associations, PR consultants who can share the honor with their clients.

This is the first time in the history of public relations in Indonesia that public relations programs are evaluated professionally according to the IPRA Golden World Award standard, the Oscar of public relations campaign.

You know you are the best! Now get the recognition!

Job Street Fair | 27 – 29 March 2006

Securing a Seat through Communication Excellence
JobStreet.com Fair will present some 21 national and multinational companies to recruit potential candidates who seek career opportunities in various job classifications.

PR Debate Competition | 28 – 29 March & Grand Final 5 April 2006

Communication Excellence Starts from Campus
A total of 10 million prize for winners – potential communicators of the year 2006. Participants are invited from campus, S1 students of any discipline.

Book Review | 29 March 2006

Strive for Excellence through Reference on today

Effective Public Relations (Cutlip, Centre and Broom,2006),

Public Relations in Asia, An Anthology (Elizabeth Goenawan Ananto,FIPRA,2004),

Sinergi Komunikasi Pemasaran (Hifni Alifahmi,2005,

Strategi Public Relations (Silih Agung Wasesa,2005),

Communication Measurement (Dodi M.Gozali,2005),

Journal of Promotion Management (Elizabeth Goenawan Ananto,FIPRA,2005)

PR Camp | 31 march, 1 – 2 april 2006, Lagenta, Lembang, Bandung

Breaking Out the Gap in Communication Excellence

Combining indoor and outdoor activities with cross generation, open discussion, networking opportunities, games and team building. PR Camp will enhance your self confidence as a professional. It is a real fun, relax, but exciting. You will get full coverage in the package (transport by coach from Jakarta – Lembang vv, indoor and outdoor activities, camp facilities)
Open for business executives, young professionals and academia.</strong?
Depart from Trisakti Mega Kuningan Campus, at 14.00 Resource persons :

Arifin Pasaribu (senior PR),

Victor Suburian (senior PR, LSPR),

Teddy Kharsari (IPRA Council),

Miranty Abidin (Fortune PR),

Elizabeth Goenawan Ananto (TIBS MM Communication, IPRA Fellow),

Djaka Winarso (Socio Komunikasi),

Hifni Alifahmi (Bank Syariah Mandiri),

Arif Budisusilo (Bisnis Indonesia),

Elvinaro Ardianto (FIKOM Unpad),

Vera Simanjutak and

Antonius Sumarlin (Team Factor)