Bi-Monthly Bulletin

Corporate Social Responsibility – a New PR Invention

Boasted by tsunami, the term ‘Corporate Social Responsibility’ or CSR is discussed, argued event debated in different perspectives. What does ‘Corporate Social Responsibility’ really mean anyway? Different organizations have different interpretations on CSR – although there is a common ground as to produce positive impact on society. CSR raised controversial issues. If the arguments against …

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Lifetime employment has (Continued from last edition )

25. Admit Your Mistakes and Limits26. Take Calculated Risks27. Incorporate Other Aspects of Attitude28. Give the Caller Your Undivided Attention29. Be Consistent and Sincere When Answering the Phone30. Identify Yourself and Your Purpose Up Front When Calling31. Monitor Your Tone of Voice32. Pace Yourself During a Phone Call33. Periodically Summarize What You Hear34. Take Responsibility …

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Five traits of Leader

Vision  – Communication – Persistence – Empowerment & Organization Ability Creative leaders make positive assumptions about human nature They accept that individuals feel a commitment to a decision in proportion to the extent they feel have participated in making it They believe in and use the power of self-fulfilling prophecy They highly value individuality The …

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Overview of the Profession

Public relations as a profession is changing rapidly. Globalization of worldwide markets and organizational restructuring are two major influences on the practice of public relations. Practitioners are no longer technicians who shape and distribute the messages from their organizations, they are demanded professionals who shape the relationship of the organization with its various constituents. Public …

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Key tips to ensure that your organization is market-focused, rather than selling-focused

Marketing is not a department. It is an ethos that pervades the whole organization, so that proper training and internal marketing are crucial Always look at issues from the customer perspective Keeping customers is easier than winning new ones Prepare a plan, follow it and follow it up. Prove it with action, not words Get …

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Leadership Development

Some leaders are not effective Why employees do not want to listen to them? To be effective leaders, we should have Personal Leadership Qualities Leaders must themselves exhibit the work habits, attitudes and priorities they expect of their subordinates if their leadership is to be the most effective Exhibiting confidence in an increasingly uncertain situation …

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