The aim of marketing is to make selling superfluous (Peter Drucker) The performance of business activities that direct the flow of goods and services from producer to consumer of user (American Marketing Association) Getting the right goods, to the right people, in the right place, at the right time, at the right price, with the […]
The Bulletin
REMARKS FROM THE EDITOR Never has communication been so important to all walks of life as it is today. In global politics, we see communicators in whatever forms he takes, disseminate messages to the worldwide audience, shaping a country’s image, telling about outside of the story in time of crisis. In corporate level, in military
The challenge of most public relations practitioners in a major organization is the management of corporate reputation. Reality and corporate reputation are linked. Not even the most skilled PR Professional can create and sustain a good reputation for a bad company. But at one time or another, many PR counselors are indeed asked to work
Only shallow people judge by appearance (Oscar Wilde) If you are still afraid of your superior – you must be a working person. If you are afraid of losing your income – you might be an entrepreneur. But if you are afraid of being sued because you violate code of ethics, then you are entering
REMARKS FROM THE EDITOR In the present era of global communication, more individuals enter the international market, ethical problems are likely to increase. As organizations, their managers and staff deal with their counterparts in different countries, there is a need to understand ethical ways of conduct starting as basic as interpersonal communication skills. Lately, survey
A problem in understanding non-verbal communication is that the meaning of many movements and gestures are culturally determined. Verbal and non-verba language differs from one culture to another. These differences can lead to quite serious misunderstanding. Research carried out by Cumpertz et al in 1979 found that the way Asian People speak English in Britain
If the effectiveness of communication programs is to be measured in economic terms, public relations management must not be viewed as a technical task, but defined in terms of a mission that is socially defensible, organizationally relevant, and quantifiable. The value of a communications program should be demonstrated by determining its contribution to the effectiveness
Leaders maintain respectWhen you think of leaders, they are the ones people respect. Leaders work effectively with peopleThey understand and live by the facts that excellence happens through effective people, not through things. Leaders are responsive to the needs and desires of othersThey understand the individual needs and desires and create a conducive working environment
The average of the public relations managers surveyed was 38.2 years of age The fast majority were college graduates (93.75%). This level of education appeared to be the minimum requirement for obtaining this post. Only (6.25%) of public relations managers were able to advance to this position without a college degree and only 15% have
Imagine going to work, walking into your office or plant, and encountering a vibrant stimulating atmosphere. In talking to employees about an upcoming deadline or project, you hear only enthusiasm and commitment. They are eager to work hard, listen to your vision and strategy and graciously share ideas As the day progresses, they are on