REMARKS FROM THE EDITOR It has been two years since to EGA briefings – the bi-monthly source for promising executives come to its readers. EGA briefings is aimed at sharing trends, knowledge, strategies and tactics relating to the practice of communications public relations and management issues. Each issue is meant to develop the reader’s potential […]
Bi-Monthly Bulletin
In the era of open market, marketing intelligence is more than necessary.Have you observed why some market leaders are no longer leading in their business? Here are some common errors when they are dealing with competitors. Under or overestimating the reactions of your competitors Thinking that, because you have a strong business, competitors are not
One of the so many reasons that some people do not develop and cannot reach to the top is just self-denial. Many promising persons deny their talents. By denying their talents they show others that they contribute nothing to them. The second reason why people do not maximize their talents is postponing. ‘Tomorrow’ is the
The world is divided into people who do things – and people who get the credit (Dwight Morror) Organizations have hierarchies and they do mean something. The trend may be towards flatter organization structures and more informal styles, but senior people are, well – senior. There is something of a balancing act to be done
Leadership develops every day, not in one day. When a genuine leader talks, everybody will listen. The potency of a leader depends on the people around. If you want to be a leader, do not ever lose the momentum. If you want to grow, lead the followers – if you want to multiply, lead the
Many people have misconceptions about leadership. If someone holds an impressive academic degree or position in management, they assume one has the leadership. To a certain degree, it might be true. But in reality, an academic degree is nothing to compare with leadership quality. A real leadership cannot be awarded, given, or assigned. Leadership comes
The challenge of most public relations practitioners in a major organization is the management of corporate reputation. Reality and corporate reputation are linked. Not even the most skilled PR Professional can create and sustain a good reputation for a bad company. But at one time or another, many PR counselors are indeed asked to work
Only shallow people judge by appearance (Oscar Wilde) If you are still afraid of your superior – you must be a working person. If you are afraid of losing your income – you might be an entrepreneur. But if you are afraid of being sued because you violate code of ethics, then you are entering
Emotional Intelligence – what and how to developEI refers to a learned ability to perceive, understand and express our feelings accurately and to control our emotions so that they work for us, not against us. EI is about Knowing how you and others feel and what to do about it Knowing what feels good and
The aim of marketing is to make selling superfluous (Peter Drucker) The performance of business activities that direct the flow of goods and services from producer to consumer of user (American Marketing Association) Getting the right goods, to the right people, in the right place, at the right time, at the right price, with the