It is clear that work efficiency and productivity embrace far more than financial sacrifices. Researchers find the employees want quite different things from what the employers think they want. The manager who believes that all the employee wants is his daily bread and more of it, will put all his emphasis on financial incentive. The […]
Bi-Monthly Bulletin
1. Proactive A constant proactive behavior or having personal vision includes taking responsibility upon attitude and behavior to do something 2. Refer to your end goal Personal leadership starts from clear decision to understand our position : where are we now, where we are going and what we value. 3. Do the main thing This
Investing resource for us in a specific competitive situation seems to be a must. Money and manpower already committed to one conflict cannot be used for another. Competitive actions will continue and the competitors attempt to position themselves or one decisive encounter. Smart executives win victories, achieve understanding and surpass others. They know critical information
The formal study of marketing has focused on an evolving range of marketing sectors over the past few decades. In 1950’s, marketing interest was merely focused on consumer goods. In 1960’s, increased attention started toward industrial markets. In 1970’s considerable academic efforts was placed on the area of non-profit or societal marketing. In 1980’s more
The development of a presidential campaign is a relentless job it can make or break a candidate’s reputation. It is a moment when consultant, technician, and media strategists strive to build the candidate’s credibility, confidence, charism, goodwill and knowledge to fulfil the emotional appeal of the audience. This article taken from IABD Business Research Yearbook
REMARKS FROM THE EDITOR EGA and Associate wish you a great success in the year 2004 and beyond May everyone persistently realize that each one of us will have to take responsibility for creating a work environment where people feel committed, involved, and respected. This will capture the collective brain power of all our people,
A challenge to brand loyaltyIn a new paradigm, there are nothing more myths such as ‘brand loyalty’ customers. Since people care more for quality of product and efficiency of spending, marketing communication should be more strategic than it used to be. The 12 marketing communication tools (word of mouth – advertising – public relations – sales
Rapid change may be ‘normal’ but it can also have severe psychological consequences. Alvin Toffler (1970) argues that the rate of change was out of control, and that society was ‘doomed to a massive adaptional breakdown’. He believed that there is a limit to the amount of change that we can handle. Too much change
Communication through email has been a global business practice since the 1990s. If you communicate through email, there will be no longer international phone bills, there will be no charge for express courier services, no waiting for overseas mails – we don’t have to wait until late at night to call a friend overseas due
Being a leader who develops other leaders demands focus and attitude which are totally different from those who develop followers. Check the differences in the following characteristics. Leaders who develops followers Ask the attention Focus on other weaknesses’ Develop 20% out of those in the lowest level Give equal treatment for the sake of ‘fairness’