Public relations dan media disebutkan sebagai satu mata uang logam dengan dua sisi – dengan pengertian, bahwa dalam prakteknya, public relations tidak dapat dipisahkan dengan hubungan dengan media. Membangun hubungan dengan media merupakan hal yang penting bagi bisnis yang bertujuan untuk berkembang melalui strategi dan taktik dari public relations, praktisi public relations profesional melakukan riset […]
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Pada tahun 1922, Edwards L. Bernays, menulis sebuah buku yang diberi judul “Crystallizing Public Opinion”. Dalam bukunya dia menyebutkan ‘the new profession of public relations counsel’. Konselor public relations pada saat itu berbeda dengan agen berita dan publicist seperti yang kita kenal sekarang. Konselor public relations dituntut untuk menerapkan etika, profesional dan bertanggung jawab secara
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