Elizabeth Ananto

REMARKS FROM THE EDITOR Every CEO and board with whom the editor has talked has placed a high importance on achieving a good corporate reputation. Executives and directors know that a good reputation allows them to attract more capital, gain a higher multiple of their stock, enhance their recruiting efforts, improve employee satisfaction and attract […]

There are conditions and situations under which change is most likely; these should be considered triggers that acts as early warnings and can alert a company to the need of heightening its analytic and planning efforts.These triggers are usually caused by: Internal organizational change, in mission goals, objectives External change, in markets, technological developments, or

There is a wide agreement that organizational culture refers to a system of shared meaning held by members that distinguishes an organization from the other organizations. On a closer analysis, this is a set of characteristics  that the organization values. Individual initiative: responsibility, freedom and independence that individuals have Risk tolerance: the degree to which

To be a successful public relations practitioner demands a wide range of quality and skills. The man or woman who aspires to reach the top rank needs to have sound judgment, personal integrity, a specialist knowledge of methods of communication, organizing ability of a high standard, and above all a strong personality and a capacity

The practice of public relations has undergone dramatic changes in the past few years due to the development of internet-driven technology. Globalization of worldwide markets and organizational restructuring are two major influences on the practice of public relations as a profession. Public relations practitioners are no longer merely doing technical things to disseminate information from

If we do more than we are paid, finally we are paid more than we do If we really love our jobs, they will pay us well Always remember that ‘a free cheese’ is always on a mouse trap Those who have vision, will further and faster in reaching their achievement in life Persistence makes

REMARKS FROM THE EDITOR Everyone virtually has a working knowledge of the changes occuring in society and in world business, yet each one of us has somewhat different experiences with these changes. With the ever increasing development of information technology, you can imagine how such a paradigm shift would have affected not only science but

Why are  some able to set goals and attain them while others drift through life, tapped in dead-end jobs and get pension in an unfavorable environment? Self confidence – usually makes the difference, rather than ‘money’ as most people say. Pessimist explain life’s events as permanent (these things always happen to me), pervasive (everything is

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