Bagaimana relasi ideal antara PR dan Marketing dalam sebuah perusahaan? PR bertumpu pada Nilai (Influence, Trust, Support > ROE) sedangkan Marketing fokus kepada Produk/Jasa yang dijual (Sales volume > ROI). Relasi antara PR dan Marketing dipengaruhi antara lain : jenis industri (ketat tidaknya persaingan), posisi daya saing (market leader atau bukan), cakupan operasional bisnis serta
A good reputation will increase public trust
EGA briefings is a public relations consulting company founded in 2001, based in Jakarta.
We assist many clients and organizations in developing their potential to stay ahead of their competitors by building and maintaining their reputation with proper strategic communication management through research and trainings.
We believe the key to success of a good reputation is a strategic communication management that involves research, planning, communication and evaluation.
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