May 1, 2005

REMARKS FROM THE EDITOR Last Wednesday, on 20th April – Prof Dr Thoby Mutis, the Rector of Trisakti University launched ‘Change for the Small’ campaign – s social campaign designed to assist the street children in DKI Jakarta. This campaign was the first move toward a series of public education activities ‘PR Week 2005’ – […]

Boasted by tsunami, the term ‘Corporate Social Responsibility’ or CSR is discussed, argued event debated in different perspectives. What does ‘Corporate Social Responsibility’ really mean anyway? Different organizations have different interpretations on CSR – although there is a common ground as to produce positive impact on society. CSR raised controversial issues. If the arguments against

25. Admit Your Mistakes and Limits26. Take Calculated Risks27. Incorporate Other Aspects of Attitude28. Give the Caller Your Undivided Attention29. Be Consistent and Sincere When Answering the Phone30. Identify Yourself and Your Purpose Up Front When Calling31. Monitor Your Tone of Voice32. Pace Yourself During a Phone Call33. Periodically Summarize What You Hear34. Take Responsibility

Vision  – Communication – Persistence – Empowerment & Organization Ability Creative leaders make positive assumptions about human nature They accept that individuals feel a commitment to a decision in proportion to the extent they feel have participated in making it They believe in and use the power of self-fulfilling prophecy They highly value individuality The

If we do more than we are paid, finally we will be paid more than we do How far your achievement in your life does not depend on what happens to you, but on what you did happen to you You will fail if you try to be others what you are going to be.

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