REMARKS FROM THE EDITOR Every CEO and board with whom the editor has talked has placed a high importance on achieving a good corporate reputation. Executives and directors know that a good reputation allows them to attract more capital, gain a higher multiple of their stock, enhance their recruiting efforts, improve employee satisfaction and attract […]
November 1, 2004
To be a successful public relations practitioner demands a wide range of quality and skills. The man or woman who aspires to reach the top rank needs to have sound judgment, personal integrity, a specialist knowledge of methods of communication, organizing ability of a high standard, and above all a strong personality and a capacity
There is a wide agreement that organizational culture refers to a system of shared meaning held by members that distinguishes an organization from the other organizations. On a closer analysis, this is a set of characteristics that the organization values. Individual initiative: responsibility, freedom and independence that individuals have Risk tolerance: the degree to which
There are conditions and situations under which change is most likely; these should be considered triggers that acts as early warnings and can alert a company to the need of heightening its analytic and planning efforts.These triggers are usually caused by: Internal organizational change, in mission goals, objectives External change, in markets, technological developments, or