REMARKS FROM THE EDITOR There are many ways to Rome, that’s the old saying. In today’s competitive environments, we have wider opportunities to expand our career ideas. We are the ones who control our own future. Do you know how great you can be? What your potential is? Each of us creates a mental framework
July 1, 2004
Why are some able to set goals and attain them while others drift through life, tapped in dead-end jobs and get pension in an unfavorable environment? Self confidence – usually makes the difference, rather than ‘money’ as most people say. Pessimist explain life’s events as permanent (these things always happen to me), pervasive (everything is
Grunig’s Four Models of Public Relations Model Objectives and characteristics Press agentry/publicity Designed to produce favorable publicity, especially in the mass media. It uses persuasion and manipulation to influence audience to behave as the organization desires. Public information Disseminates relatively objective information through mass media and controlled media. It uses press release and other one-way
