July 1, 2002

REMARKS FROM THE EDITOR In the present era of global communication, more individuals enter the international market, ethical problems are likely to increase. As organizations, their managers and staff deal with their counterparts in different countries, there is a need to understand ethical ways of conduct starting as basic as interpersonal communication skills.  Lately, survey

A problem in understanding non-verbal communication is that the meaning of many movements and gestures are culturally determined. Verbal and non-verba language differs from one culture to another. These differences can lead to quite serious misunderstanding. Research carried out by Cumpertz et al in 1979 found that the way Asian People speak English in Britain

If the effectiveness of communication programs is to be measured in economic terms, public relations management must not be viewed as a technical task, but defined in terms of a mission that is socially defensible, organizationally relevant, and quantifiable. The value of a communications program should be demonstrated by determining its contribution to the effectiveness

Leaders maintain respectWhen you think of leaders, they are the ones people respect. Leaders work effectively with peopleThey understand and live by the facts that excellence happens through effective people, not through things. Leaders are responsive to the needs and desires of othersThey understand the individual needs and desires and create a conducive working environment

The average of the public relations managers surveyed was 38.2 years of age The fast majority were college graduates (93.75%). This level of education appeared to be the minimum requirement for obtaining this post. Only (6.25%) of public relations managers were able to advance to this position without a college degree and only 15% have

Imagine going to work, walking into your office or plant, and encountering a vibrant stimulating atmosphere. In talking to employees about an upcoming deadline or project, you hear only enthusiasm and commitment. They are eager to work hard, listen to your vision and strategy and graciously share ideas As the day progresses, they are on

When you speak face-to-face with other human beings, their senses are taking in what you look like and how you sound. You don’t really know what the other person is feeling, his/her pasts or values. You can only guest unless you check out the facts.  Pre-judgement can be a useful skill which helps you to

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