Public Relations for Bussines
Public Relations Foundation is the overall concept of public relations practice as a strategic management function, far beyond marketing tools such as promotion and publicity. Public relations practice
Public Relations Foundation is the overall concept of public relations practice as a strategic management function, far beyond marketing tools such as promotion and publicity. Public relations practice should be based on the vision, mission, goals and objectives of an organization. The overall concept of public relations should be understood as to decide where and how this public relations function takes its place and works in an organization as a management function. This foundation will determine how effective a public relations unit to the overall operation of an organization depending on the business life cycle and the complexity of problems an organization is facing.
You will improve
- Strategic thinking upon public relations practice either as an independent professional or a part of the management team in your organization
- Challenges of public relations practice in this digital era
You will learn
- The basic fundamental principles of public relations, development of concept
- The contemporary public relations practice in different organizational settings
- The challenges in this digital era
- The demanding professionalism in public relations practice in various types of organization
ELIZABETH GOENAWAN ANANTO, PH.D, FIPRA
Elizabeth is the only one figure in Indonesia who is consistent in developing public relations as a strategic management function. She has been rendering her professional services on public relations to government offices, multi-national companies and corporate world in form of counselling, consultancy and trainings for the last 20 years.
Elizabeth established EGA briefings in 2001, focusing on sharing the conceptual framework, strategies and tips on communication management, public relations as a strategic management function. She initiated Public Relations Week Indonesia in 2005-2014. Later, in 2012 this campaign then substantially and geographically elaborates into the International Public Relations Summit, being the premier public relations conference in the Asian region. She was elected as the President of International Public Relations Association in 2010, being the only Indonesian for that prestigious position. Since 2005, she is the coordinator of MM Communication at Trisakti University.
She strongly believes that only by understanding the Management’s perception on the core values of public relations as a strategic management function, thus public relations can work effectively in any organization.
(Friday) 13:30 - 13:30