Executive Program for Strategic Communication

Any organization, either business or institution today are challenged by the following drivers of Change: the digital network, emerging of global economy and the more diverse stakeholders.

This course provides a managerial approach to find the best solution to leadership and communication challenges in today’s digital era.It is especially designed based on a series of case study and research focusing more on management worldviews on communication as a strategic management function – far beyond technical function as publicity and media relations alone.

Program & Schedule

Day 1 | 08.30 – 17.00
CONCEPTUAL DEVELOPMENT

• The Challenge of Authentic Enterprise
• Strategic Corporate Communication: Approach and Strategy
• The Strategic Role of Research in Communication Management
• Effective Research Methodology – The ROI and ROE

Day 2 | 08.30 – 17.00
CASE STUDIES and SIMULATION

• The Impact of Digital on People’s Behavior
• Corporate Reputation Risk in Digital World
• The Challenge of New CCO
• Simulations