Executive Program for Strategic Communication

06sep(sep 6)09:0007(sep 7)16:00Executive Program for Strategic CommunicationEmpowering Strategic Communication to Increase Company Reputation and Gain Public TrustAscott Sudirman09:00 - 16:00 (7)(GMT+07:00)

Event Details

Any organization, either business or institution today are challenged by the following drivers of Change: the digital network, emerging of global economy and the more diverse stakeholders.

This course provides a managerial approach to find the best solution to leadership and communication challenges in today’s digital era.It is especially designed based on a series of case study and research focusing more on management worldviews on communication as a strategic management function – far beyond technical function as publicity and media relations alone.

Program & Schedule

Day 1 | 08.30 – 17.00

  • The Challenge of Authentic Enterprise
  • Strategic Corporate Communication: Approach and Strategy
  • The Strategic Role of Research in Communication Management
  • Effective Research Methodology – The ROI and ROE

Day 2 | 08.30 – 17.00

  • The Impact of Digital on People’s Behavior
  • Corporate Reputation Risk in Digital World
  • The Challenge of New CCO
  • Simulations


Health Guidelines for this Event

Masks Required
Temperature Checked At Entrance
Physical Distance Maintained
Event Area Sanitized


6 (Monday) 09:00 - 7 (Tuesday) 16:00(GMT+07:00)


Ascott Sudirman

Ciputra World 2, Jalan Prof. Dr. Satrio Kav. 11

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