The Strategic Role of Internal Communication
Get insight on issues, knowledge, strategy and tactics on designing effective internal communication, the alignment with the Human Resource department to boost Employee Engagement and Change Management.
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Organizations need to recognize the crucial roles of internal communication. It is not just about conveying information, but also ensuring employee satisfaction, engagement and overall well-being.
Effective internal communication is fundamental to employee engagement. Organizations should foster effective internal communication procedures to engage employees and align them with organizational goals.
Strategic internal communication is not just a matter of information flow, it’s a strategic tool for creating an encouraging and inspirational working environment. It directly impacts employees’ well-being and life satisfaction, which are critical for overall organizational success.
Why you need to attend?
This workshop will equip senior-level managers and the team with the knowledge, strategies, skills needed to manage internal communication that gives contribution to organization’s reputation and trust. Participant will learn:
- How to design sophisticated internal communication: strategies, plans and campaign
- How to align internal communication with HR department
- How to support Employee Engagement
- How to support Change Management
- How to contribute to Reputation and Trust
Schedule
In-person
Day 1 | 08.30 – 16.00
- 08.30 – Introduction
- 09.00 – Session 1
- 10.30 – Session 2
- 12.00 – Lunch break
- 13.00 – Session 3
- 14.30 – Session 4
Day 2 | 09.00 – 16.00
- 09.00 – Session 5
- 10.30 – Session 6
- 12.00 – Lunch break
- 13.30 – Session 7
- 15.30 – Closing
Virtual on Zoom
Day 1 | 14.30 – 16.45
- 14.30 – Introduction
- 14.45 – Session 1
- 15.45 – Session 2
Day 2 | 14.30 – 16.30
- 14.30 – Session 3
- 15.30 – Session 4
Day 3 | 14.30 – 16.30
- 14.30 – Session 5
- 15.30 – Session 6
Day 4 | 14.30 – 16.15
- 14.30 – Session 7
- 16.00 – Closing
Workshop Topics
- Strategic goals and objectives of internal communication
- Struggling for power and legitimacy in management
- Doing research for internal communication and strategic planning
- Alignment between internal communication and HR Management
- New model of Internal Communication
- Research, Measurement and Evaluation for Internal Relations
- Simulation Exercises
Instructor & Facilitator
Elizabeth Goenawan Ananto, Ph.D, FIPRA
Vera Simanjuntak, M.Psi
Erika Ananto, MM
Who should attend?
This workshop is ideal for:
- Mid to Senior Level Executives in Corporate Communication, Human Resource Development
- Communication Practitioners with at least 5 years working experience
- Internal Relations
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