The Strategic Role of Internal Communication

Elizabeth is the only one figure in Indonesia who is consistent in developing public relations as a strategic management function for the last 20 years. She established EGA briefings in 2001, focusing on sharing the conceptual framework, strategies and tips on communication management, public relations as a strategic management function. She initiated Public Relations Week Indonesia in 2005-2014 and International Public Relations Summit since 2012. Among many of her achievements, in 2019, she was nominated to the membership of Arthur W. Page Society, the world’s leading professional association for senior public relations and corporate communications executives and educators. She strongly believes that only by understanding the Management’s perception on the core values of public relations as a strategic management function, thus public relations can work effectively in any organization.