2-Day Workshop
Practical Guide for
PR Research, Measurement and Evaluation
Citadines Sudirman Jakarta
2025
This RME workshop goes well beyond simply measuring the effectiveness of communication. This two-day interactive workshop is focused on the alignment of theoretical and best practices based on real situation each participant is addressing in his or her organization.
Registration Form
Benefit Attending
How to empower public relations function in competitive environment by aligning communication strategies with organization mission, purpose and values
How to conduct research based on situational analysis for a campaign or project focused on changing stakeholders’ behavior
How to interpret data from surveys and present the results to management in a language of business management in finance and non-finance nature
How to analyze different types of communication research methodologies and applying it in different situation
How to draft a focus group and
survey to use as part of the overall communication audit
How to increase alignment of PR,
business and organization
performance
Workshop Topics
- Overview of PR and the Role of Research
- Practical Guide to PR Research
- PR Measurements: Tools and Technique
- Barcelona Principles 3.0
- Connecting Communication Research to Strategic Planning
- Case Study Analysis – Best Practice Measurements
- Case Studies for Evaluation – Interactive
- Simulation Exercise
Speakers
Instructors and Facilitator
- Leading Instructor: Elizabeth Goenawan Ananto, Ph.D, FIPRA
- Guest Speaker: Don W. Stacks, Ph.D
- Instructor: Dr. Jakaria Amin
- Facilitator: Erika Ananto, MM
Recommended to Attend
– Human Resource Manager
– Corporate Communication Manager
– R & D in Communication function
Registration Form
Download Brochure
Download Registration Form