Practical Guide for
PR Research, Measurement and Evaluation
This RME workshop goes well beyond simply measuring the effectiveness of communication. This two-day interactive workshop is focused on the alignment of theoretical and best practices based on real situation each participant is addressing in his or her organization.
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Benefit Attending
How to empower public relations function in competitive environment by aligning communication strategies with organization mission, purpose and values
How to conduct research based on situational analysis for a campaign or project focused on changing stakeholders’ behavior
How to interpret data from surveys and present the results to management in a language of business management in finance and non-finance nature
How to analyze different types of communication research methodologies and applying it in different situation
How to draft a focus group and
survey to use as part of the overall communication audit
How to increase alignment of PR,
business and organization
performance
Why you need to attend?
This workshop will equip senior-level managers and the team with the knowledge, strategies, skills needed to manage research that gives contribution to organization’s strategic planning. Participant will learn:
- How to empower public relations function in competitive environment by aligning communication strategies with organization mission, purpose and values
- How to conduct research based on situational analysis for a campaign or project focused on changing stakeholders’ behavior
- How to interpret data from surveys and present the results to management in a language of business management in finance and non-finance nature
- How to analyze different types of communication research methodologies and applying it in different situation
- How to draft a focus group and survey to use as part of the overall communication audit
- How to increase alignment of PR, business and organization performance
Schedule
In-person
Day 1 | 08.30 – 16.00
- 08.30 – Introduction
- 09.00 – Session 1
- 10.30 – Session 2
- 12.00 – Lunch break
- 13.00 – Session 3
- 14.30 – Session 4
Day 2 | 09.00 – 16.00
- 09.00 – Session 5
- 10.30 – Session 6
- 12.00 – Lunch break
- 13.30 – Session 7
- 15.30 – Closing
Virtual on Zoom
Day 1 | 14.30 – 16.45
- 14.30 – Introduction
- 14.45 – Session 1
- 15.45 – Session 2
Day 2 | 14.30 – 16.30
- 14.30 – Session 3
- 15.30 – Session 4
Day 3 | 14.30 – 16.30
- 14.30 – Session 5
- 15.30 – Session 6
Day 4 | 14.30 – 16.15
- 14.30 – Session 7
- 16.00 – Closing
Workshop Topics
- Overview of PR and the Role of Research
- Practical Guide to PR Research
- PR Measurements: Tools and Technique
- Barcelona Principles 3.0
- Connecting Communication Research to Strategic Planning
- Case Study Analysis – Best Practice Measurements
- Case Studies for Evaluation – Interactive
- Simulation Exercise
Speakers
Instructors and Facilitator
- Leading Instructor: Elizabeth Goenawan Ananto, Ph.D, FIPRA
- Guest Speaker: Don W. Stacks, Ph.D
- Instructor: Dr. Jakaria Amin
- Facilitator: Erika Ananto, MM
Who should attend?
This workshop is ideal for:
- Organization executives in managerial level
- Human Resource Manager
- Corporate Communication Manager
- R & D in Communication function
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