Sandra Macleod

Group CEO
Echo Research
United Kingdom

An Expert Witness in Reputation and cited as ‘among the 100 most influential people in PR’, Sandra is Group CEO of Echo Research which provides brand and reputation research for clients globally and Director of Reputation Dividend, valuing reputation for listed companies. From an early career at PA Management Consultants, Sandra set up the first international franchise for media analysis in 1989 before launching Echo.

Ambassador to the International Integrated Reporting Council , Sandra is also Trustee and Board Member of the Institute of Public Relations, a Companion of the Chartered Institute of Management, member of the McKinsey Women as Leaders’ Forum and Visiting Professor on Reputation at NYU. Founder of the International Association of Measurement & Evaluation Companies (amec) and Fellow of the CIPR, Sandra judges the CIPR and Management Consultancy Awards, and is recipient of the Page Distinguished Service Award for 2018 and amec’s Don Bartholomew Award in 2020 for her contribution to reputation management and measurement internationally.

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