Indira Abidin joined Fortune Group in 2001 as Fortune Indonesia’s first corporate secretary to prepare the company’s Initial Public Offering in 2002. She successfully built the positive image and favorable reputation of Fortune Indonesia Tbk as Indonesia’s only advertising agency in Indonesia Stock Exchange.
In 2005 Indira was also assigned to lead Fortune Indonesia Tbk’s subsidiary, Fortune PR, as the Managing Director. Indira led Fortune PR team in designing, implementing, monitoring and evaluating PR campaigns for major clients. She has also transformed Fortune PR to a leading and an award winning company. Under her leadership, Fortune PR has won Indonesia’s Best of The Best PR Agency, Indonesia’s Best PR Program Award, Sabre Award’s Southeast Asia PR Firm of the Year and Campaign Asia’s Southeast Asia Agency of The Year.