Flora Hung-Baesecke, Ph.D

Chun-ju Flora Hung-Baesecke, Ph.D., is the Associate Director of the Center for Media and Communication Research and Assistant Professor of the Public Relations & Advertising Option in the Department of Communication Studies at Hong Kong Baptist University. She is also the Option Coordinator for the Public Relations and Advertising program in the university Her research interests are relationship management, strategic management, corporate social responsibility, reputation management, crisis communication, conflict resolution, negotiation, and inter-cultural communication Flora published her research in book chapters and in international academic journals, e.g. Journal of Public Relations Research, Asian Journal of Communication, Journal of Communication Management, Public Relations Review, and International Journal of Strategic Communication and has presented research papers in international academic public relations conferences.