Dr. Roger Hayes is a leading international public relations and public affairs professional with 30 years experience in trade associations, corporations and consultancies and has also advised governments. He has been Director-General of the British Nuclear Industry Forum, CEO of the International Institute of Communications, SVP of PR and Government Relations at Ford of Europe, Director Corporate Communications Thorn-EMI plc., Head of Corporate Communications PA Consulting Group and a Director of the strategic communications firm Burson-Marsteller. He began his career as a Reuters correspondent in Paris. He was also co founder and Non-Executive Chairman of Echo Research, an international stakeholder insight firm, now part of Ebiquity plc. He is currently Honorary Adviser to the Federation of Indian Chambers of Commerce in the UK.