Our Story
25 Years of Strengthening Strategic Communication and Leadership in Indonesia
- Internal capability building —strengthening communication from within
- PR as strategic leadership —beyond publicity and marketing
- Business‑literate communicators — bridging communication and management
As we approach our 25th year, we return to the spirit that shaped EGA briefings from the start—thought leadership, community learning, and long‑term capacity building. In 2024, recognizing the growing need for leaders who view communication as a driver of trust, resilience, and organization‑wide alignment, we began refocusing our expertise to revitalize our membership program for senior professionals and executives as well as to the public to broaden access to PR education, knowledge sharing, and national capacity building.
Our journey continues with the same clarity of purpose: to elevate public relations practice in Indonesia and empower organizations to thrive through communication that is strategic, ethical, and grounded in long‑term insight.Vision
Mission
To empower organizations by positioning communication as a strategic management function, through research, executive learning, and internal capability building.
Values
Our work is guided by values that ensure communication creates long‑term organizational and societal trust.
- Integrity — ethical and professional standards in every engagement
- Empowerment — building internal capability through research and learning
- Collaboration — inclusive leadership and constructive stakeholder engagement
- Strategic Thinking — decisions grounded in insight, planning, and measurement
- Adaptability — navigating change with clarity and agility
Our Approach
At EGA briefings, we believe that strong internal communication is the foundation of organizational transformation, leadership alignment, and long‑term reputation. For nearly 25 years, we have practiced public relations as a strategic management function—guided by research, structured processes, and capability building.
Our work focuses on strengthening communication from within through four core practices:
- Research & Audit
Evidence‑based assessments that clarify risks, opportunities, and organizational readiness. - Counseling & Consultancy
Advisory support for senior leaders to align communication with governance, structure, and strategic priorities. - Training & Coaching
Capability‑building programs that develop strategic thinking and enable communication teams to speak the language of business. - Strategic Planning
Designing measurable communication plans rooted in data, stakeholder insight, and clear organizational objectives.
To support sustainable transformation, we apply the 7 Steps of Change framework ensuring communication leads to meaningful, long‑term behavioral impact.
This approach has been valued because it is strategic, data-drive, aligned with leadership and decision-making, focus on capability building, and designed to strengthen trust and reputation.