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Available Workshops
The Strategic Role of Internal Communication
Get insight on issues, knowledge, strategy and tactics on designing effective internal communication, the alignment with the Human Resource department to boost Employee Engagement and Change Management.
Organizations need to recognize the crucial roles of internal communication. It is not just about conveying information, but also ensuring employee satisfaction, engagement and overall well-being.
Effective internal communication is fundamental to employee engagement. Organizations should foster effective internal communication procedures to engage employees and align them with organizational goals.
Strategic internal communication is not just a matter of information flow, it’s a strategic tool for creating an encouraging and inspirational working environment. It directly impacts employees’ well-being and life satisfaction, which are critical for overall organizational success.
Why you need to attend?
This workshop will equip senior-level managers and the team with the knowledge, strategies, skills needed to manage internal communication that gives contribution to organization’s reputation and trust. Participant will learn:
- How to design sophisticated internal communication: strategies, plans and campaign
- How to align internal communication with HR department
- How to support Employee Engagement
- How to support Change Management
- How to contribute to Reputation and Trust
Workshop Topics
- Strategic goals and objectives of internal communication
- Struggling for power and legitimacy in management
- Doing research for internal communication and strategic planning
- Alignment between internal communication and HR Management
- New model of Internal Communication
- Research, Measurement and Evaluation for Internal Relations
- Simulation Exercises
Who should attend?
This workshop is ideal for:
- Mid to Senior Level Executives in Corporate Communication, Human Resource Development
- Communication Practitioners with at least 5 years working experience
- Internal Relations
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Planning Strategic Communication Campaign
Why Planning is Important?
Planning will focus on effort, more specific target audiences and more systematic approach and should be based on data insights and organizational objectives. It improve effectiveness of certain communication activities and efficiency – helps demonstrate value of money and reconcile conflicts. Planning and programming encourage the long term view.
Public relations is a management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with public interest, and plans and executes program of action to earn public understanding and acceptance (Cutlip, Centre and Broom).
In macro perspective, communication campaign is a series of communication actions or events that are meant to achieve a particular objective. In micro perspectives – communication campaign is by no means event planning.
Series of communication campaigns are found no effective, or fail due to various of reasons among others :
- Unrealistic expectation, too ambitious, difficult to achieve, poor targeting, failing to connect with target audience, inappropriate content, does not resonate with target audience; in particular: Does not align with sustainable objectives neither the overall goal of organizational mission.
- Any communication campaign should be aligned with organizational goals and objectives, having clear goals, targeted to build public support and engagement and should be evaluated accountably in terms of measurable values creation and societal impact.
Why you need to attend?
This workshop will provide participants with comprehensive conceptual knowledge, strategy and tactics on :
- The overview of Strategic Communication framework
- Practical approach :PR sequence, from Planning to Evaluation
- Systematic approach, RACE – AKUPAB
- Application of digital Communication and case studies
- Getting insights through case studies cost analysis and simulation exercises.
Workshop Topics
- Effective Strategic Communication Campaign – Introduction
- Planning Public Relations Campaign
- Integrated Digital Media campaign: Case studies
- Project Management – planning stage
- Project Management – execution stage
- Best practice campaign
- Simulation exercise
Who should attend?
This workshop is ideal for:
- Corporate Leaders and Managers: Those in leadership, managerial positions, and internal audit roles who are responsible for overseeing and protecting the company’s reputation.
- Mid to Senior-Level Executives in Corporate Communication: Professionals tasked with managing communication strategies and mitigating reputation risks.
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Managing Reputation Risk
Unlocking the Power of Reputation Management for Today’s Leaders
In today’s fast-paced business environment, reputation is a critical asset that can make or break your success. For CEOs and senior leaders, protecting this intangible asset is crucial. Your company’s reputation is delicate and must be expertly managed to mitigate Reputation Reality Gap
Why Reputation Risk is Important?
Reputation risk can pose an immediate and severe threat to your business, whether it’s a government or private organization. Recovering from reputation damage is challenging, as digital technology keeps past incidents easily accessible. While the consequences of reputation risk may not always be immediate, they are easily trackable. Research shows that 70% of crises originate from internal factors, and 62% of these can be anticipated. Yet, reputation risk management often is not on top corporate agendas.
Reputation is a real and valuable economic and non economic assets that need assessing, monitoring, protecting, along with other major assets – what does it mean for today’s CEOs? Your company’s reputation is delicate, and managing the risks should be always a priority.
In the current social media landscape, reputation risk is one of the top responsibilities for leaders. Effective reputation risk is necessary to maintain a positive relationship with customers, maintain brand equity and achieve strategic business objectives.
Reputation Risk Management still overlooked in the risk assessment process.
- Reputation Risk is not a Crisis Management. It is a preventive action – a proactive behavior – a long term planning to evaluate and predict any potential issue that may harmful to an organization reputation
- Managing Reputation Risk is the ability of management to identify any attribute from Reputation in the effort to identify potential risk that may endanger to corporate reputation.
Why you need to attend?
This exclusive workshop is designed to equip senior-level managers and directors with the knowledge, strategies, and skills needed to excel in reputation management. Participants will gain:
- An Overview of Corporate Reputation, Identity, and Performance: Understand the foundational elements that shape your company’s public image.
- Updates and Values of Corporate Reputation: Stay informed about the latest trends and best practices in reputation management.
- The Landscape of Risk Management and the Strategic Role of CCOs: Learn how Chief Communication Officers play a pivotal role in mitigating risks.
- Risk Mitigation through Research, Measurement, and Evaluation: Develop effective strategies to assess and manage potential threats to your reputation.
- Insights through Case Studies and Simulation Exercises: Apply your knowledge in practical scenarios to reinforce learning and strategy implementation.
Workshop Topics
- Overview of Reputation and Risk Management
- Understanding Reputation Risk
- Corporate Reputation, Risk Management and Communication
- Managing Reputational Risk
- Best Practice of Reputational Risk
- Communication with Transparency in a World of Sceptism
- Simulation Exercises
Who should attend?
This workshop is ideal for:
- Corporate Leaders and Managers: Those in leadership, managerial positions, and internal audit roles who are responsible for overseeing and protecting the company’s reputation.
- Mid to Senior-Level Executives in Corporate Communication: Professionals tasked with managing communication strategies and mitigating reputation risks.
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Practical Guide for
PR Research, Measurement and Evaluation
This RME workshop goes well beyond simply measuring the effectiveness of communication. This two-day interactive workshop is focused on the alignment of theoretical and best practices based on real situation each participant is addressing in his or her organization.
Why you need to attend?
This workshop will equip senior-level managers and the team with the knowledge, strategies, skills needed to manage research that gives contribution to organization’s strategic planning. Participant will learn:
- How to empower public relations function in competitive environment by aligning communication strategies with organization mission, purpose and values
- How to conduct research based on situational analysis for a campaign or project focused on changing stakeholders’ behavior
- How to interpret data from surveys and present the results to management in a language of business management in finance and non-finance nature
- How to analyze different types of communication research methodologies and applying it in different situation
- How to draft a focus group and survey to use as part of the overall communication audit
- How to increase alignment of PR, business and organization performance
Workshop Topics
- Overview of PR and the Role of Research
- Practical Guide to PR Research
- PR Measurements: Tools and Technique
- Barcelona Principles 3.0
- Connecting Communication Research to Strategic Planning
- Case Study Analysis – Best Practice Measurements
- Simulation Exercise
Who should attend?
This workshop is ideal for:
- Organization executives in managerial level
- Human Resource Manager
- Corporate Communication Manager
- R & D in Communication function
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Workshop Agenda
Registration Form
In-person
Day 1 | 08.30 – 16.00
- 08.30 – Introduction
- 09.00 – Session 1
- 10.30 – Session 2
- 12.00 – Lunch break
- 13.30 – Session 3
- 15.00 – Session 4
- 16.30 – end of Day 1
Day 2 | 09.00 – 16.00
- 10.30 – Session 5
- 12.00 – Lunch break
- 13.30 – Session 6
- 15.00 – Session 7
- 16.30 – Closing
Virtual on Zoom
Day 1 | 10.30 – 16.45
- 10.30 – Introduction
- 10.45 – Session 1
- 12.00 – Lunch break
- 13.30 – Session 2
- 14.30 – Session 3
- 15.30 – Break
- 15.45 – Session 4
- 16.45 – end of Day 1
Day 2 | 13.30 – 16.30
- 13.30 – Session 5
- 14.30 – Session 6
- 15.30 – Break
- 15.45 – Session 7
- 16.45 – Closing
Instructor & Facilitator
Elizabeth Goenawan Ananto, Ph.D, FIPRA
