Bulletin No. 9 | May – June 2002

Topics in this issue


No matter how far you are ahead of others, if you do not run fast enough, you will be left behind. No matter how fast you run, if you are not on the right track, you will never gain what you expect. Just observe your working and social environment, what do we see here and there? Stagnation!

Change in innovation. Change depends very much on how we perceive change, the leadership and more importantly the integrity of top management. Integrity makes leaders reliable. Integrity is not what we do, but more or less on who we are. 

In this issue you will find tips to organization transformation and the essence of integrity in the leadership track. In communications – tips to run effective meeting and presentation, and you will be exposed to new job opportunities. 

Members – old and new members are members are welcome on Membership Gathering for Morning Tea on Sunday, July 14th. Is you follow our monthly activities – you will find the most benefits of being member of EGA briefings.

Best wishes,

Elizabeth Goenawan Ananto


  • Developing an Assertive Style
    Assertive behaviour is about expressing your feelings, thoughts and wishes, and standing up for your own basic rights without violating those of others. It’s about saying what you mean and having self-respect and respect for others. Assertive is a skill you can acquire, it is not a personality trait. You may find it easy to be assertive with strangers, but very difficult with your family or work colleagues. To act more assertively particularly in difficult or stressful situations, then you need to acquire a positive self-image and to believe that you can act effectively.
  • Why behave assertively?
    The ability to express feelings and to be open to others about what you want, maximizes the chances of your desire to get more what you want. If you are usually passive, you are likely to get trampled on by other people and this will lower your self-respect and self-esteem.

    Passive behaviour is often related to a sense of powerlessness and feeling you can have no influence over what happens. You do not achieve your goals as you allow others to choose for you. You rights violated and you are taken advantage of. 

    Assertive behaviour means that you
  • Allow others to complete what they are saying before speaking
  • Stand up for the position that matches our feelings or the evidence
  • Make our own decisions on what we thinks is right
  • Face problems and decisions squarely
  • Face responsibility with respect to our situation, needs and rights

    So it is important to be assertive not only to get more of what you want but also to feel better about yourself and your behaviour.
    Everyone has the right (1) to hold and express different views from other people (2) to be listened to and taken seriously (3) to say ‘No’ (4) to disagree (5) to be treated with respect (6) to admit ignorance (7) to set their own priorities (8) to express anger (9) to have privacy (10) to be wrong.

    First rule of Assertiveness
    1. Know others have rights
    2. Decide what you want to say and say it clearly and concisely
    3. Be prepared to change your mind
    4. Look for a win-win situation where appropriate

(Source : Interpersonal Skills, Astrid French)


Tips for running an Effective Meeting

  • Set Objective – WHat is the goal, purpose, or basic reason for holding a meeting?
  • Participation Include only participants who can influence the fulfillment of the meeting objective
  • Agenda – Through a memo, let participants know in advance : the purpose for meeting, the time, the place, topics to be discussed, what materials (plans, facts or data) they need to prepare
  • Time – Set time limit in advance. Begin punctually, end on time
  • Communication – Stick to the meeting objective. Discuss only one issue at a time. 
    Give everyone a chance to speak.
    As probing questions to keep the discussion moving. 
    Summarize important points. 


8 Steps on How to Conduct Organization Transformation

If you are challenged with transformations in your organization, you are advised to check if you have followed these steps :

  • Set a sense of urgency.
    Explore the market and actual competition. Identify crises discuss them are explore great opportunities in such crises.
  • Establish competent team.
    Set a team of competent team with various characteristics to let the change. Make sure that the team work to achieve the organization’s goals. 
  • Create  vision.
    Create a vision leading to organization change,  elaborate the strategies achieve the objectives change.
  • Communicate the vision.
    Apply all communication channels to communicate the vision and  new concepts. Teach new concepts with the leadership of the team you have established.
  • Empower other parties to do the vision.
    Don’t be exclusive.  Get rid of all exclusiveness and change the system. Confine other parties of your ideas,  your activities,  your steps and communicate the risks.
  • Plan and set short-term objectives.
    Set up tangible work performance. Acknowledge and appreciate those who are  involved  in the  work improvement.
  • Consolidate the improvement and do more changes. 
    Employ more credibility the  change the system,  the structure,  the policy,  that do not correspond to the new vision. Empower individuals who are really competent to implement the organization’s vision, not those who are always say ‘yes’ to you.
  • Institutionalize the new approach.
    State the relationship between the new behaviour an organization’s success. Elaborate organizations infrastructures  to confirm leadership change.

(Source : What Leaders Really Do, John P. Kotter)


  • The most important variable in leadership :  INTEGRITY.
    If I have the integrity,  what I say is similar to what I am doing.
    I am what I am,  no matter where I am who accompanies me. 

    Unfortunately,  integrative seems to be disappearing in modern  practice. Personal integrity is degrading if someone is pursuing personal interests and making any possible breakthrough to success. In any case, lack of credibility is traceable to  the level of individual integrity within an organization.
  • Integrity is not what we do, but more or less who we are.
    80% of what we learn comes from visual stimulation,  10% comes from what we hear and only 1% from other  senses. It is logical if more followers see and hear their leaders are consistent in the way they say and do,  they will be more loyal to the organization. They really believe what they  see and hear,  they do not believe what the leaders say.
  • Image is what others think about us. Integrity is what we are in reality. Integrity can establish trust confidence. Integrity has a high level of influence.
    Each organization is the shadow of  one person. His characters will reflect his organization. 71% of respondents of 1,300 executives responded to a current research place integrity on top of the 16 characteristics of business  success.
  • Instagram tea makes leaders reliable, not only clever. Integrity is gained through a long process.  Once you lose your integrity, you will lose the game!
    Integrity is not taken for granted. Integrity is a self-discipline, addition to behave honestly,  fairly, end properly in all kinds of situation.

    In reality, only a few leaders have  this integrity. integrated is an antithesis in our culture surrounded by the mentality of materialistic and consumeristic. So many cases we see that a person sell his or her integrative for a position or money.
    “If you lose your wealth, you lose nothing. if you lose your health, you lose something. but if you lose your characters, you lose everything”

    (Source : Developing the Leader within You, John C. Maxwell)


Avoid some wordy expressions. check on the list are some prime examples of  phrases that  amount  to little more than ‘dead wood’.

Most can be trimmed to a single word.

AvoidReplace it with
At the present timeNow
On the occasion ofWhen, during
Subsequent toAfter
On the grounds thatBecause
In spite of the fact thatAlthough
At an early dateSoon
Come in contact withMeet
Reach a conclusion as toDecide
After very careful considerationAfter condidering
Is of the opinionBelieves

Commonly Confused Words

accept – to receive
except – excluding
complement – complete
compliment – praise
sight – something seen
site – place
adapt – to adjust to
adopt – to accept formally
continual – repeated
continuous – uninterrupted
stationery – fixed
stationery – writing supplies
affect – to influence
effect – to bring about
council – a group
counsel – advise, to advise
their – possessive
there – showing location
they’re – contraction of they are
aid – help
aide – staff member
it’s – contraction for it is
its – possessive
principal – chief
principle – rule
all ready – prepared
already – previously
presently – soon
at present – now
who’s – contraction of who is
whose – possessive
among – more than two involved
between – two involved
you’re – contraction of you are
your – possessive
yours – belong to you


Future Jobs

Here is a sampling of jobs that are likely to provide expanding opportunities in the year ahead, jobs that are likely to vanish and jobs that will be altered by changing communications and information technologies.


  • Entrepreneurs
  • Personal counselors
  • Personal home organizers
  • Retirement planners
  • Aromatherapists
  • Genetic engineers
  • Private community guards
  • Software engineers
  • Construction managers
  • Website designers
  • Financial services managers
  • Computer artists and animators


  • Traditional travel agents
  • Military soldiers 
  • Blue-collar workers
  • Telephone line installers
  • Computer data entry workers
  • Library researches


  • Online travel agents
  • Doctors with emails
  • Storytellers for virtual reality games
  • Military planners
  • Funeral managers

(Source : Outlook 1999, World Future Society)


Executive Programme

Quality of organizational communications is very much depends upon the knowledge, skills and attitudes of the practitioners. More importantly,  this practice depends on the top management’s perception on the role communications and public relation in organizational context. Is it strategy or technical,Is gaining reputation a  cost or a long-term investment? Is it just publicity and promotion your organization needs or strategic public relations  approach?

Organizations need to adjust to the continual changing societal Expectations by applying new and more strategic concepts corporate communication and public relations in the new paradigm. if your organization really cares for improving your communications and public relation in endevource, this executive programme will prove to be a wise investment.

Programme Objectives

  • Introduce new concept and approaches which enable the effective implementations of organizational of communications and public relations.
  • Provide practicing professionals in national and international level update the knowledge, strategies and skills to enhance their ability while sharing ideas and learning practical implementation in a global context.

This  Executive programme is designed for

  • Entry-level professionals of various Academy discipline with at least 3 years working experience in managerial level.
  • Practicing professionals wishing update knowledge, strategies and skills.
  • Business executives who have variety of different functions  in organizations.
  • Experienced-individuals who are interested in pursuing career esper independent consultants.

Programme & Faculty

A series of lecture, group discussion, case study analysis, project an interactive communications-an  executive programme of 8 modules will be conducted in 6 weeks, three days a week, in morning or afternoon class.

The faculty represents a strong mixture of practicing academicians and professionals in national and internationals level with special area of expertise. 

The programme will start on August 1st, 2002

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