Why Planning is Important?
Planning will focus on effort, more specific target audiences and more systematic approach and should be based on data insights and organizational objectives. It improve effectiveness of certain communication activities and efficiency – helps demonstrate value of money and reconcile conflicts. Planning and programming encourage the long term view.
Public relations is a management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with public interest, and plans and executes program of action to earn public understanding and acceptance (Cutlip, Centre and Broom).
In macro perspective, communication campaign is a series of communication actions or events that are meant to achieve a particular objective. In micro perspectives – communication campaign is by no means event planning.
Series of communication campaigns are found no effective, or fail due to various of reasons among others :
- Unrealistic expectation, too ambitious, difficult to achieve, poor targeting, failing to connect with target audience, inappropriate content, does not resonate with target audience; in particular: Does not align with sustainable objectives neither the overall goal of organizational mission.
- Any communication campaign should be aligned with organizational goals and objectives, having clear goals, targeted to build public support and engagement and should be evaluated accountably in terms of measurable values creation and societal impact.
Why you need to attend?
This workshop will provide participants with comprehensive conceptual knowledge, strategy and tactics on :
- The overview of Strategic Communication framework
- Practical approach :PR sequence, from Planning to Evaluation
- Systematic approach, RACE – AKUPAB
- Application of digital Communication and case studies
- Getting insights through case studies cost analysis and simulation exercises.
Schedule
In-person
Day 1 | 08.30 – 16.00
- 08.30 – Introduction
- 09.00 – Session 1
- 10.30 – Session 2
- 12.00 – Lunch break
- 13.00 – Session 3
- 14.30 – Session 4
Day 2 | 09.00 – 16.00
- 09.00 – Session 5
- 10.30 – Session 6
- 12.00 – Lunch break
- 13.30 – Session 7
- 15.30 – Closing
Virtual on Zoom
Day 1 | 13.30 – 15.45
- 13.30 – Introduction
- 13.45 – Session 1
- 14.45 – Session 2
Day 2 | 13.30 – 15.30
- 13.30 – Session 3
- 14.30 – Session 4
Day 3 | 13.30 – 15.30
- 13.30 – Session 5
- 14.30 – Session 6
Day 4 | 13.30 – 15.15
- 13.30 – Session 7
- 15.00 – Closing
Workshop Topics
- Effective Strategic Communication Campaign – Introduction
- Planning Public Relations Campaign
- Integrated Digital Media campaign: Case studies
- Project Management – planning stage
- Project Management – execution stage
- Best practice campaign
- Simulation exercise
Instructor & Facilitator
Elizabeth Goenawan Ananto, Ph.D, FIPRA
Erika Ananto, MM
Who should attend?
This workshop is ideal for:
- Corporate Leaders and Managers: Those in leadership, managerial positions, and internal audit roles who are responsible for overseeing and protecting the company’s reputation.
- Mid to Senior-Level Executives in Corporate Communication: Professionals tasked with managing communication strategies and mitigating reputation risks.
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