Managing Reputation Risk
Unlocking the Power of Reputation Management for Today’s Leaders
In today’s fast-paced business environment, reputation is a critical asset that can make or break your success. For CEOs and senior leaders, protecting this intangible asset is crucial. Your company’s reputation is delicate and must be expertly managed to mitigate Reputation Reality Gap.
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Why Reputation Risk is Important?
Reputation risk can pose an immediate and severe threat to your business, whether it’s a government or private organization. Recovering from reputation damage is challenging, as digital technology keeps past incidents easily accessible. While the consequences of reputation risk may not always be immediate, they are easily trackable. Research shows that 70% of crises originate from internal factors, and 62% of these can be anticipated. Yet, reputation risk management often is not on top corporate agendas.
Reputation is a real and valuable economic and non economic assets that need assessing, monitoring, protecting, along with other major assets – what does it mean for today’s CEOs? Your company’s reputation is delicate, and managing the risks should be always a priority.
In the current social media landscape, reputation risk is one of the top responsibilities for leaders. Effective reputation risk is necessary to maintain a positive relationship with customers, maintain brand equity and achieve strategic business objectives.
Reputation Risk Management still overlooked in the risk assessment process.
- Reputation Risk is not a Crisis Management. It is a preventive action – a proactive behavior – a long term planning to evaluate and predict any potential issue that may harmful to an organization reputation
- Managing Reputation Risk is the ability of management to identify any attribute from Reputation in the effort to identify potential risk that may endanger to corporate reputation.
Why you need to attend?
This exclusive workshop is designed to equip senior-level managers and directors with the knowledge, strategies, and skills needed to excel in reputation management. Participants will gain:
- An Overview of Corporate Reputation, Identity, and Performance: Understand the foundational elements that shape your company’s public image.
- Updates and Values of Corporate Reputation: Stay informed about the latest trends and best practices in reputation management.
- The Landscape of Risk Management and the Strategic Role of CCOs: Learn how Chief Communication Officers play a pivotal role in mitigating risks.
- Risk Mitigation through Research, Measurement, and Evaluation: Develop effective strategies to assess and manage potential threats to your reputation.
- Insights through Case Studies and Simulation Exercises: Apply your knowledge in practical scenarios to reinforce learning and strategy implementation.
Schedule
Day 1 | 08.30 – 16.00
- 08.30 – Introduction
- 09.00 – Session 1
- 10.30 – Session 2
- 12.00 – Lunch break
- 13.00 – Session 3
- 14.30 – Session 4
Day 2 | 09.00 – 16.00
- 09.00 – Session 5
- 10.30 – Session 6
- 12.00 – Lunch break
- 13.30 – Session 7
- 15.30 – Closing
Workshop Topics
- Overview of Reputation and Risk Management
- Understanding Reputation Risk
- Corporate Reputation, Risk Management and Communication
- Managing Reputational Risk
- Best Practice of Reputational Risk
- Communication with Transparency in a World of Sceptism
- Simulation Exercises
Instructor & Facilitator
Elizabeth Goenawan Ananto, Ph.D, FIPRA
Erika Ananto, MM
Who should attend?
This workshop is ideal for:
- Corporate Leaders and Managers: Those in leadership, managerial positions, and internal audit roles who are responsible for overseeing and protecting the company’s reputation.
- Mid to Senior-Level Executives in Corporate Communication: Professionals tasked with managing communication strategies and mitigating reputation risks.