Managing Reputation Risk

Unlocking the Power of Reputation Management for Today’s Leaders

In today’s fast-paced business environment, reputation is a critical asset that can make or break your success. For CEOs and senior leaders, protecting this intangible asset is crucial. Your company’s reputation is delicate and must be expertly managed to mitigate Reputation Reality Gap.

Why Reputation Risk is Important?

Reputation risk can pose an immediate and severe threat to your business, whether it’s a government or private organization. Recovering from reputation damage is challenging, as digital technology keeps past incidents easily accessible. While the consequences of reputation risk may not always be immediate, they are easily trackable. Research shows that 70% of crises originate from internal factors, and 62% of these can be anticipated. Yet, reputation risk management often is not on top corporate agendas.

Reputation is a real and valuable economic and non economic assets that need assessing, monitoring, protecting, along with other major assets – what does it mean for today’s CEOs? Your company’s reputation is delicate, and managing the risks should be always a priority.

In the current social media landscape, reputation risk is one of the top responsibilities for leaders. Effective reputation risk is necessary to maintain a positive relationship with customers, maintain brand equity and achieve strategic business objectives.

Reputation Risk Management still overlooked in the risk assessment process.

  • Reputation Risk is not a Crisis Management. It is a preventive action – a proactive behavior – a long term planning to evaluate and predict any potential issue that may harmful to an organization reputation
  • Managing Reputation Risk is the ability of management to identify any attribute from Reputation in the effort to identify potential risk that may endanger to corporate reputation.

Why you need to attend?

This exclusive workshop is designed to equip senior-level managers and directors with the knowledge, strategies, and skills needed to excel in reputation management. Participants will gain:

  • An Overview of Corporate Reputation, Identity, and Performance: Understand the foundational elements that shape your company’s public image.
     
  • Updates and Values of Corporate Reputation: Stay informed about the latest trends and best practices in reputation management.
     
  • The Landscape of Risk Management and the Strategic Role of CCOs: Learn how Chief Communication Officers play a pivotal role in mitigating risks.
     
  • Risk Mitigation through Research, Measurement, and Evaluation: Develop effective strategies to assess and manage potential threats to your reputation.
     
  • Insights through Case Studies and Simulation Exercises: Apply your knowledge in practical scenarios to reinforce learning and strategy implementation.

Schedule

Day 1 | 08.30 – 16.00

  • 08.30 – Introduction
  • 09.00 – Session 1
  • 10.30 – Session 2
  • 12.00 – Lunch break
  • 13.00 – Session 3
  • 14.30 – Session 4

Day 2 | 09.00 – 16.00

  • 09.00 – Session 5
  • 10.30 – Session 6
  • 12.00 – Lunch break
  • 13.30 – Session 7
  • 15.30 – Closing

Workshop Topics

  1. Overview of Reputation and Risk Management
  2. Understanding Reputation Risk
  3. Corporate Reputation, Risk Management and Communication 
  4. Managing Reputational Risk
  5. Best Practice of Reputational Risk
  6. Communication with Transparency in a World of Sceptism
  7. Simulation Exercises

Instructor & Facilitator

Elizabeth Goenawan Ananto, Ph.D, FIPRA

Elizabeth Goenawan Ananto, Ph.D, FIPRA

Founding Director - EGA briefings
Elizabeth Goenawan Ananto, Ph.D is a pioneering figure in Indonesian public relations, known for her commitment to developing PR as a strategic management function. With a career spanning over 30 years, she has provided services to government officers, multinational companies, and the corporate world.

She founded EGA briefings in 2001, initiated PR Week Indonesia, which evolved into the International PR Summit, and served a President of IPRA in 2010. Currently, she is a member and National Chair of the Arthur W. Page Society. Elizabeth believes understanding management's perception of PR's core values is essential for effective public relations.

Erika Ananto, MM

Managing Director - EGA briefings
Erika Ananto is the Managing Director of EGA briefings, a PR consulting firm in Jakarta. She enhances internal communications through research and training, leveranging her architecture background. Since 2005, Erika has advanced PR education by organizing training sessions, workshop s and conferences. She co-leads PR Week Indonesia and contributes to the International PR Summit. Erika hosts "Diskusi PR bersama EGA" and holds a cum laude Master of Management in Communication from Trisakti University and an Architecture degree from Pelita Harapan University. Known for her fun personality and optimism, Erika believes in achieving anything with determination and effort.

Who should attend?

This workshop is ideal for:

  • Corporate Leaders and Managers: Those in leadership, managerial positions, and internal audit roles who are responsible for overseeing and protecting the company’s reputation. 
  • Mid to Senior-Level Executives in Corporate Communication: Professionals tasked with managing communication strategies and mitigating reputation risks.

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