Executive Program in Strategic Communication

Empowering Strategic Communication to Increase Company Reputation and Gain Public Trust

Leaders of 21st century enterprises are experiencing a rapid change of digital network revolution. The current reality of global integrated society has made it possible for virtualized organizations to build their relationships with investors, partners, customers, employees and other key stakeholders. Indeed, corporations are facing in tougher competition than ever before.

Any organization, either business or institution today are challenged by the following drivers of Change : the digital network, emerging of global economy and the more diverse stakeholders.

EGA briefings’ Executive Program provides a managerial approach to find the best solution to leadership and communication challenges in today’s digital era.

The program is especially designed based on a series of case study and research focusing more on management worldviews on communication as a strategic management function – far beyond technical function as publicity and media relations alone.

This Executive program combines the topics of conceptual development and case studies with simulation exercise enabling the participant to get the whole picture of the concept and the application in reality – for different organizational settings, either government, private or multinational institutions.

Topics & Schedule

Day 1 | 08.30 – 17.00
CONCEPTUAL DEVELOPMENT

  • The Challenge of Authentic Enterprise
  • Strategic Corporate Communication: Approach and Strategy
  • The Strategic Role of Research in Communication Management
  • Effective Research Methodology – The ROI and ROE

Day 2 | 08.30 – 17.00
CASE STUDIES and SIMULATION

  • The Impact of Digital on People’s Behavior
  • Corporate Reputation Risk in Digital World
  • The Challenge of New CCO
  • Simulations

Next Schedule

06sep(sep 6)09:0007(sep 7)16:00Executive Program for Strategic CommunicationEmpowering Strategic Communication to Increase Company Reputation and Gain Public Trust09:00 - 16:00 (7) Ciputra World 2, Jalan Prof. Dr. Satrio Kav. 11

Benefit Attending

Communication Capability
  • to have a wider knowledge of communication and public relations as a strategic management function to align with organization vision, mission and values
  • to identity and develop communication problems proactively
  • to facilitate mutual and beneficial relationship by building trust with internal and external stakeholders
Organizational Capability
  • to identify the changes in customers’ behavior in digital world
  • to maintain and protect the security of organization data and information
  • to be more alert to organization challenges, risks and opportunities
Individual Performance
  • to have a wider horizon, knowledge and skills needed for a professional
  • to work more effectively and efficiently based on research competence
  • to develop self confidence and be ready for working with senior management by providing data for company improvements in many aspects of interests – financial and non financial in nature

Recommended for

  • Corporate Executives in strategic level
  • Senior Managers in corporate level
  • Mid level Managers who are working with
  • Senior Management
  • Experienced individuals who want to deepen the understanding of strategic communication

Workshop Leader

Elizabeth Goenawan Ananto, Ph.D, FIPRA – Founding Director, EGA briefings

Elizabeth is the only one figure in Indonesia who is consistent in developing public relations as a strategic management function. She has been rendering her professional services on public relations to government offices, multi-national companies and corporate world in form of counselling, consultancy and trainings for the last 20 years.

Elizabeth established EGA briefings in 2001, focusing on sharing the conceptual framework, strategies and tips on communication management, public relations as a strategic management function. She initiated Public Relations Week Indonesia in 2005-2014. Later, in 2012 this campaign then substantially and geographically elaborates into the International Public Relations Summit, being the premier public relations conference in the Asian region. She was elected as the President of International Public Relations Association in 2010, being the only Indonesian for that prestigious position. Since 2005, she founded MM Communication – Trisakti University. In 2019, she was nominated to the membership of Arthur W. Page Society, the world’s leading professional association for senior public relations and corporate communications executives and educators.

She strongly believes that only by understanding the Management’s perception on the core values of public relations as a strategic management function, thus public relations can work effectively in any organization.

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