EGA briefings

2-Day Workshop Practical Guide forPR Research, Measurement and Evaluation Ascott Sudirman Jakarta Tue-Wed, 30-31 May 2023 This RME workshop goes well beyond simply measuring the effectiveness of communication. This two-day interactive workshop is focused on the alignment of theoretical and best practices based on real situation each participant is addressing in his or her organization. Registration …

Practical Guide for PR Research, Measurement and Evaluation Read More »

Invest in professional development for your communication function – building a baseline for strong communications and business skills, integrated approach and specialties.

An educational campaign to share the knowledge with public at large in Indonesia about public relations as a professional practice.

Seberapa besar urgensi PR memiliki kode etik profesi? Apakah kelebihan dan kekurangannya – jika ada tindakan oknum PR yang merugikan profesi, bahkan hingga dibawa ke ranah hukum, kode etik mana yang akan menjadi acuan pihak berwenang?

Special Edition

Lihat rekaman dan diskusi Nation Branding is the strategic imperative for sustainable market competitiveness.   Nation branding is crucial in order to attract investment, boost exports, attract tourists and talented workforce   Nation branding stands between public diplomacy and economic benefits.   Menurut Simon Anholt dengan hexagon teorinya – ada 6 variable yang membentuk Nation Brand suatu Negara …

#16 Nation Branding: Quo Vadis Indonesia? Read More »

Lihat rekaman dan diskusi Tell the Truth, the whole truth, Nothing but the Truth.Apakah kredo public relations ini dapat dipraktekan secara nyata, karena yang sering terjadi adalah Tell the Truth, but not the whole truth.  Bagaimana dengan Reputasi? Reputation is like a shadow of a tree. The real is the tree itself. Reputasi dibangun dari Trust – kepercayaan, …

#15 Tell the Truth or Losing Your Reputation Read More »

Lihat rekaman dan diskusi Fake news is an assault on the very principle of truth itself. An attempt to reverse the enlightenment. Fake news is not the manipulation of unsuspecting public. It is a willful belied by the public – disinformation campaign. Today, fake news has become a commodity Perusahaan besar saat ini semakin dituntut …

#14 ESG: A Fake News Campaign? Read More »

Apa yang menjadi pekerjaan PR di era pandemic Covid-19? Hal-hal prinsip apa yang harus dikembangkan PR di masa pandemi? Bagaimana opini Anda mengenai keberhasilan praktek PR selama ini?

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